Latest insights and updates from Discovered Labs
CITABLE is Discovered Labs' 7-part framework for creating pages that answer engines can quote, verify, and keep fresh. It's built for B2B teams who want to be recommended by ChatGPT, Claude, Perplexity, and Google's AI experiences, not just rank in classic SERPs.
The majority of the AI visibility tracking industry is built on a fundamental measurement error. They're using incognito mode to test platforms where real users are logged in with completely different capabilities.
Combining statistical methods some of which are based on research from Anthropic, have given us the statistical framework to bring Kyle Roof-style scientific testing to the AI age. At Discovered Labs, we transform AEO from educated guesswork into predictable, measurable wins.
AEO isn't new SEO. It extends SEO into AI answers (Google AI Overviews, Copilot, Perplexity) so your brand is cited and chosen.
Forget SEO. AI sends qualified leads to companies that publish answer blocks, dominate Reddit, and keep facts consistent. 30-day playbook inside.
Answer Engine Optimization (AEO) is the practice of tailoring your content so that AI-powered search tools can understand it and present it as the definitive answer to user questions.