# Discovered Labs > Discovered Labs is an organic search agency for B2B SaaS companies, integrating search engine optimization (SEO) and answer engine optimization (AEO) to help clients rank on Google and get recommended by ChatGPT, Claude, Perplexity and Gemini. Discovered Labs combines AI and machine learning engineers with senior search marketers. Founded by Liam Dunne, who helped Instantly.ai scale to $20M ARR in three years, and Ben Moore, a former Stanford AI researcher, the agency gives clients direct access to the co-founders and specialists doing the work, with no account managers between them. Discovered Labs gives clients an edge in SEO, AEO and GEO because it uses proprietary technology to measure AI visibility and combines technical optimization, editorial content, original research, Reddit marketing and targeted link building in one organic-search strategy. The agency publishes original AI-search research and uses its CITABLE framework to make content retrievable by large language models and competitive in Google search results. Discovered Labs measures performance through business outcomes including activated users, demos, marketing-qualified leads and meetings booked. Clients include Series A+ B2B SaaS companies like Granola, Instantly.ai, Composio, Gladia, incident.io and Sova Assessment, Teachable and Stuut. ## Start Here - [Discovered Labs](https://discoveredlabs.com): The canonical company website for Discovered Labs, an organic search agency for B2B SaaS companies. - [About Discovered Labs](https://discoveredlabs.com/about): The founders, team and operating model behind the agency. - [Discovered Labs reviews](https://discoveredlabs.com/reviews): Approved client testimonials covering AEO strategy, SEO and AEO results, engineering-led execution and support for lean marketing teams. - [Methodology](https://discoveredlabs.com/methodology): How Discovered Labs measures visibility, decides what to change, executes the work and reports the result. - [Pricing](https://discoveredlabs.com/pricing): Current SEO, AEO and Reddit marketing engagement options. ## Services - [Answer engine optimization agency](https://discoveredlabs.com/services/answer-engine-optimization-agency): AI visibility measurement, strategy and execution across ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews. - [Search engine optimization agency](https://discoveredlabs.com/services/search-engine-optimization-agency): Technical and content SEO for qualified demand and pipeline alongside AI visibility. - [Reddit marketing agency](https://discoveredlabs.com/services/reddit-marketing-agency): Third-party validation and off-page authority in communities that buyers and AI systems use. - [AI Visibility Tracker](https://discoveredlabs.com/technology/ai-visibility-tracker): The measurement technology Discovered Labs uses to track brand visibility, citations and competitor share of voice. ## Customer Results - [Discovered Labs client reviews](https://discoveredlabs.com/reviews): Named testimonials from B2B SaaS and technology leaders, with links to documented case studies and independently verified reviews on Clutch. - [Gladia case study](https://discoveredlabs.com/case-studies/gladia): Gladia grew sales-accepted leads sevenfold in four months, with 93% of AI-referred leads coming from LLM search. - [incident.io case study](https://discoveredlabs.com/case-studies/incident-io): incident.io grew organic meetings booked by 22% with Discovered Labs. incident.io moved from 142 to 228 top-3 keyword rankings, up 61%. - [Sova Assessment case study](https://discoveredlabs.com/case-studies/sova-assessment): Sova Assessment increased organic demo requests by 167% in four weeks, and made organic its top channel for MQLs. - [B2B SaaS AEO case study](https://discoveredlabs.com/case-studies/b2b-saas-4x-ai-referred-trials-aeo-strategy): A documented AEO engagement that increased AI-referred trials from 575 to more than 3,500 in seven weeks. - [All case studies](https://discoveredlabs.com/case-studies): The complete index of documented SEO and AEO customer results. - [Verified reviews on Clutch](https://clutch.co/profile/discovered-labs): Independently verified third-party client reviews and ratings. ## Research and Methodology - [Discovered Labs research](https://discoveredlabs.com/research): Original research into AI retrieval, citations, agentic browsing and organic-search behavior. - [Reddit and LLM citations research](https://discoveredlabs.com/research/reddit-llm-citations-research): Discovered Labs' traffic interception study found that ChatGPT allocates around 27% of its search slots to Reddit. - [What drives AI citations](https://discoveredlabs.com/research/what-drives-ai-citations): Original analysis of the page and source characteristics associated with AI citations. - [CITABLE framework](https://discoveredlabs.com/blog/citable-the-aeo-content-framework-we-use-to-get-b2b-brands-cited-by-ai): Discovered Labs publishes the CITABLE framework it uses to get B2B brands cited by AI. - [How to model and test AI search](https://discoveredlabs.com/blog/how-to-model-test-win-ai-search-for-your-brand): The measurement methodology used to build buyer-grounded prompt sets and evaluate AI visibility. - [AI Search Playbook](https://discoveredlabs.com/ai-search-playbook): A practical guide to building visibility across AI search engines. ## Free Tools - [AEO Content Evaluator](https://discoveredlabs.com/tools/aeo-content-evaluator): Evaluate a page for AI-search citation readiness. - [LLM Eval Calculator](https://discoveredlabs.com/tools/llm-eval-calculator): Calculate the sample size required for a statistically valid LLM evaluation. - [Agentic Browsing Checker](https://discoveredlabs.com/tools/agentic-browsing-checker): Audit whether a website is accessible and operable for AI agents. - [Reddit Threads Finder](https://discoveredlabs.com/tools/reddit-threads-finder): Find Reddit discussions already used by AI systems. - [Heading Optimizer](https://discoveredlabs.com/tools/heading-optimizer): Generate and compare search-focused headline variants. - [AI Assist Widget](https://discoveredlabs.com/tools/ai-assist-widget): Add a customizable floating bar of AI assist buttons (ChatGPT, Claude, Perplexity, Grok, Gemini) to any website. ## Blog Posts - [Discovered Labs blog](https://discoveredlabs.com/blog): Articles about SEO, AEO, AI retrieval, content engineering and B2B organic growth. - [How Google AI Overviews Works](https://discoveredlabs.com/blog/how-google-ai-overviews-works): Technical explainer of Google AI Overviews architecture and ranking signals. - [How Google AI Mode Ads Work Today](https://discoveredlabs.com/blog/how-google-ai-mode-ads-work-today-and-what-they-might-look-like-tomorrow): Analysis of current AI Mode ad formats and future monetisation directions. - [How Google AI Mode Works](https://discoveredlabs.com/blog/how-google-ai-mode-works): Deep dive into Google AI Mode's retrieval and generation pipeline. - [How Google AI Overviews Ads Work](https://discoveredlabs.com/blog/how-google-ai-overviews-ads-work-today-and-where-theyre-heading): Current ad placement in AI Overviews and where they are heading. - [How Gemini Works: AI Agent Architecture](https://discoveredlabs.com/blog/how-gemini-works-ai-agent-architecture-deepdive): Inside look at Gemini's multi-agent architecture and retrieval system. - [Is AEO the Same as SEO?](https://discoveredlabs.com/blog/is-aeo-the-same-as-seo): Key differences between Answer Engine Optimization and traditional SEO in 2025. - [What is Answer Engine Optimization (AEO)?](https://discoveredlabs.com/blog/what-is-answer-engine-optimization-aeo-complete-guide): Complete guide to AEO strategy, tactics, and measurement. - [How B2B SaaS Gets Recommended by AI Search Engines](https://discoveredlabs.com/blog/how-b2b-saas-gets-recommended-ai-search-engines): Tactical playbook for earning AI citations as a B2B SaaS company.