Get discovered and win the AI Search race before your competitors do

We're a full-stack organic search agency that helps B2B companies succeed with SEO and AEO through measurement, website content, and Reddit marketing.

Speak with team

Get mentioned in

We embed into your team to own SEO and AEO growth.

Work directly with an AI researcher who's built systems using LLMs and a growth marketer that's helped grow B2B companies to over $20m in ARR.

Liam & Ben

Co-founders

/ Creator monetization platform

"99% of agencies suck... But you guys do not. 1 month of working with you, and our referrals from ChatGPT are up 29%"

Dan Harvey

Co-founder

Organic growth partner

Trusted by $10m - $50m ARR companies to improve organic growth

Discovery has changed and AI answers are the new sales rep. If you're missing from the answers, you're not in the shortlist. We engineer the content and proof that gets you cited and chosen.

48%

of B2B buyers use AI for vendor research

HubSpot State of AI

2.4x

higher conversion from AI-sourced traffic

Ahrefs AI Study

Only 12%

overlap between SEO rankings and AI citations

Ahrefs SERP Analysis

/ Case Study

How a B2B SaaS company 4x'd trials from AI recommendations

Self-reported attribution showed 550 AI-referred trials when we started. Four weeks later: 2,300+ trials from ChatGPT, Claude, and Perplexity recommendations.

Read Story

How we make B2B companies discoverable

Get discovered where B2B buyers search. We handle both traditional SEO and AI optimization so you're the recommended choice everywhere.

Search Engine Optimization

We make B2B companies discoverable on Google and Bing through proven SEO tactics: technical fixes, strategic content, and quality backlinks.

Technical AuditsVisibility TrackingCompetitor MonitoringContent StrategyLanding PagesProgrammatic SEOBacklink BuildingKnowledge GraphSchema ImplementationPerformance ReviewsContent Gap AnalysisOriginal Studies

Learn about our SEO services

Answer Engine Optimization

We ensure B2B companies appear in AI-generated answers through LLM-optimized content, structured data, and citation building.

AI Visibility AuditsChunk OptimizationEntity OptimizationAEO-Optimized ContentSchema for LLMsCitation TrackingReddit MarketingContent StructureAuthority EngineeringAnswer StrategyKnowledge GraphContent ScoringContent Refreshes

Learn about our AEO services

/ 01 Audits

Diagnose your discoverability (AI + SERP)

We benchmark how you appear in AI answers and how you rank in Google/Bing, mapped by stage of awareness and buyer personas which helps to uncover risks, opportunities and quick wins.

AI visibility auditSERP analysisBuyer persona mappingCitation analysisShare of voiceTechnical SEO

/ 02 Keyword cluster and mapping

Design a demand‑weighted content plan

We combine AI-answer testing with traditional keyword research to size intent and score content topics by impact × difficulty × business fit. This gives us an informed content plan that maximizes business impact rather than vanity metrics.

Keyword researchIntent sizingImpact scoringAI modeling

/ 03 Editorial

Managed content from ideation through to publishing

We own the entire content production process, using internal technology to research, draft, and optimize faster than traditional agencies. Every piece follows our CITABLE framework to rank in search and get cited by AI models. We also build landing pages and coordinate original research studies from data analysis through to distribution.

AI workflowsHuman-in-the-loopEditorial calendarLanding pagesOriginal researchConversion optimizationChannel distribution

/ 04 Off-site

Earn proof signals that AI models trust

LLMs weigh signals beyond your site. We run traditional PR and backlink campaigns, while also coordinating campaigns on platforms like Reddit that allow you to control your category's narrative. All informed by cited conversations we pull from continuous monitoring.

Digital PRBacklink buildingReddit marketingNarrative shapingBrand monitoring

Learn about our Reddit marketing services

Managed outcomes by a team that understands demand generation and AI models

We combine internally developed software and senior human expertise to fully manage outcomes, rather than give you a new expense and more headaches.

Discovered Labs

Done-for-you AEO and SEO that drives pipeline.

→We handle everything end-to-end
→AI expertise + demand generation
→Daily content production
→Citation tracking & optimization
→Performance-based approach
→Month-to-month flexibility
→Scale up or down anytime

SaaS tools

DIY tools that show you problems but don't solve them.

✕Another dashboard to check
✕You need SEO/AEO expertise
✕No AI answer tracking
✕Generic recommendations
✕You create the content
✕Steep learning curve
✕Outdated for AI search

Content Agency

Expensive retainers for blog posts that don't move the needle.

✕Junior writers at senior prices
✕Generic blog content
✕No AI optimization
✕Slow turnaround times
✕Constant revisions needed
✕Long-term contracts
✕No performance tracking

We think 4 week "onboarding" periods are crazy.

Here's what you can expect in your first 30 days with Discovered Labs.

Tomorrow

Day 10

Day 30

Tomorrow

Get started.

✓Complete AI visibility audit
✓Identify quick wins
✓Set up tracking systems

Day 10

Content starts flowing.

✓Content being published daily
✓Priority pages optimized
✓Technical fixes implemented

Day 30

Real impact delivered.

✓AI citations appearing
✓Share of voice increasing
✓Business impact being felt

Frequently Asked Questions

What is AEO/GEO optimisation?

Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) are strategies to ensure your brand appears in AI-powered search results. When someone asks ChatGPT, Perplexity, or other AI tools about your industry, we help ensure your company gets mentioned and recommended.

How is this different from traditional SEO?

Traditional SEO focuses on ranking web pages for keyword searches. AEO/GEO focuses on getting your brand cited and recommended by AI systems. While SEO targets search engines, we target the AI models that power conversational search and recommendations.

Which AI platforms do you optimise for?

We optimise for all major AI search platforms including ChatGPT, Claude, Perplexity, Google AI Overviews, Microsoft Copilot, and emerging AI search tools. Our approach works across the entire AI ecosystem, not just one platform.

How do you measure success?

Our primary focus is business outcomes - pipeline generation and revenue growth. We track how AI search visibility translates into qualified leads and closed deals. Additionally, we monitor brand mentions across AI platforms, citation frequency in AI responses, and competitive positioning to ensure the underlying metrics support your business goals.

How quickly will I see results?

Initial results typically appear within 1-2 weeks as AI models incorporate new content. Full optimisation impact is usually visible within 3-4 months. We provide weekly progress reports so you can track visibility improvements as they happen.

Do you work with any industry?

We specialise in B2B companies across SaaS, fintech, healthcare, and professional services. Our strategies work best for companies with complex products or services where AI search users need expert guidance and recommendations.