Options to help you become the recommended choice for buyers
Get discovered on Google, Bing and LLMs like ChatGPT, Claude and Perplexity. Choose a package that fits your needs.
Trusted by B2B companies
Packages and pricing
Retainers are month-to-month with no long-term commitment. Commit to 3 or 6 months for a lower rate.
What every retainer includes
Every ongoing retainer includes the below. Our default way of operating is to handle end-to-end strategy and implementation.
- Audits and diagnostics. AI visibility audit using our tracker, technical SEO audit, gap analysis and opportunity sizing.
- Strategy and plans. 90-day plans prioritized by commercial impact and turned into monthly sprints, working towards performance objectives.
- Fully handled editorial. We create roadmaps, create and edit content using CITABLE, handle schema, metadata, internal linking and lightweight graphics.
- Measurement and reporting. We track your AI visibility and SEO performance, benchmarked against competitors. Reported monthly with real-time dashboards shared.
- Communication. Weekly async updates in Slack, bi-weekly live calls and monthly reporting calls. Whatever works best for you.
- Your team. A dedicated team of SEOs, off-page specialists, editors and AI/ML engineers.
- Research and insights. We regularly share our research and tools with clients to help you stay ahead of changes.
Establish
Get consistently found across AI and search
€6,995/mo
€1,000/mo less than month-to-month
On a 6-month commitment for our best rate.
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What Establish adds
- Up to 20 content units per month: net-new blogs and refreshes
- A one-off technical SEO audit covering indexation, crawlability, performance and structured data
- A consistency audit of how your brand shows up across the sources AI models read
- Landing-page optimization on up to 2 existing pages per month
- Reddit engagement scaled to 10 mentions per month
- A 4-person pod: SEO Manager (lead), 2ic, off-page and content editor
Most chosen
Compete
Win the commercial queries you keep losing
€10,995/mo
€2,000/mo less than month-to-month
On a 6-month commitment for our best rate.
Everything in Establish, plus
- Up to 28 content units per month
- Net-new landing pages: comparison, integration, solution and product
- Quarterly site-wide content audit, scored against decay and structure
- Site-wide technical SEO diagnostic: indexation, schema, sitemap, internal links
- Reddit engagement scaled to 20 mentions per month
- A senior-led pod, plus a quarterly executive review
Search Visibility Diagnostic
Most audits hand you a spreadsheet of best practices. This one hands you a 90-day plan to capture commercial impact, in six business days.
€4,370one-off
100% credited to your first retainer month if you sign within 14 days. Worst case, you keep a paid-for 90-day plan.
Speak with team- A full diagnosis across Google, ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews. We find the exact queries where buyers are looking and you do not show up.
- A prioritized 90-day plan, sequenced by commercial impact, with the size of the opportunity behind each move. You leave knowing what to do first, not just what is wrong.
- A 60-minute findings walkthrough with a co-founder. The plan is yours to keep and run, with us or without us.
Outlier & custom projects
For teams who want to own their category, not just compete in it. The 40-unit top tier, plus bespoke retainers above it.
From€15,995/mo
Speak with teamEverything in Compete, plus
- Programmatic pages at scale: glossaries, tool directories, location pages, integration matrices
- Original research with first-party data, one productized study per quarter, end to end
- Advanced technical SEO: site architecture, log file analysis, JS rendering, hreflang
- A 7-person pod with a dedicated engineer
I have recommended you to multiple peer CMOs. There are large organizations like Hubspot and Ramp who have dedicated teams to work on large projects like AEO. For everyone else (except my competitors) there's Discovered Labs!
Tom Wentworth
CMO, incident.io
Frequently Asked Questions
How does the Search Visibility Diagnostic credit-back work?
The Diagnostic is a one-off fee, shown above in your selected currency. If you sign a retainer at Establish, Compete, or Outlier within 14 days of your findings walkthrough, the full fee credits to your first month. Worst case, you have a paid-for 90-day plan you can run yourself. Best case, you start a retainer with month one effectively covered.
Why is the month-to-month price higher than the committed price?
Every retainer is month-to-month by default, with 30 days notice to cancel. Committing to three or six months earns a lower rate, because a longer runway lets us plan and compound the work. The commitment is optional, not a gate. Most clients start month-to-month and switch to a 6-month commit once the ROI is clear.
How do content units convert to articles?
Units are weighted by effort. A net-new blog or a content refresh is 1 unit, a landing-page optimization is 5, and a net-new landing page is 7. So 20 units a month is roughly 20 articles, or a mix of articles and commercial pages.
Can I move between tiers mid-engagement?
Yes. Because retainers are month-to-month, you can move up a tier as your needs grow, or scope a custom retainer above Outlier.
Which AI platforms do you optimize for?
All the major answer engines: ChatGPT, Claude, Perplexity, Google AI Overviews, and Gemini, plus traditional Google and Bing. The approach adapts as new platforms appear.
Do you guarantee specific rankings or citations?
No. AI search is probabilistic, so nobody can honestly promise a fixed ranking or citation. What we do promise is a tested methodology, transparent reporting against share of voice and pipeline, and a month-to-month commercial model that means we earn the next month, every month.