[Answer Engine Optimization]

Answer Engine Optimization (AEO) Agency for B2B SaaS

When buyers ask ChatGPT, Claude, or Perplexity about your category, we make sure you're the answer.

B2B SaaS teams trust us with their AI search strategy

I have recommended you to multiple peer CMOs. There are large organizations like Hubspot and Ramp who have dedicated teams to work on large projects like AEO. For everyone else (except my competitors) there's Discovered Labs!

Tom Wentworth

CMO, incident.io

[A system, not a checklist]

Best practices don't help with AI search optimization, a system does

Most agencies run Checklist SEO and call it an AEO strategy. We've built proprietary technology to benchmark you against competitors across AI and search, surface the opportunities with the most commercial upside, and do the highest-impact work first, so you see results faster.

[AEO services]

How we make you the answer
when buyers ask AI

Know where you stand in AI answers

AI answers shift from prompt to prompt, so a screenshot proves nothing. We sample hundreds of real buyer prompts across ChatGPT, Claude, Perplexity, and Gemini to measure your AI visibility: share of voice, citation rate, and how accurately AI describes you, tracked in our AI Visibility Tracker at a confidence level you can take to the board.

AI Visibility TrackerAI share of voiceCitation rateAI perceptionCompetitor benchmark

“You need to be discoverable, you need to be visible. And you guys are making sure that our name pops up whenever someone is thinking about talent assessment.”

Sabina Reghellin

Content Marketing Manager, Sova Assessment

Become the source AI quotes

Publishing more content does not get you cited. Structuring it for retrieval does. We engineer every page with CITABLE, our documented framework for the evidence, structure, and phrasing LLMs quote, backed by original research, real community voice, and cited sources in your brand voice.

CITABLEOriginal researchEmbedded UGCEditorial contentLanding pages

“We’re working with Discovered Labs and have achieved excellent results. Highly recommend the team’s delivery, they consistently put out a higher volume of content than the norm.”

Liam Collins

Head of Performance, Instantly

Get recommended where AI looks

AI and Google trust third-party sources more than your own site, so we map the publications, communities, and review sites cited in your category and earn you mentions and links across them through digital PR. Reddit is one high-leverage piece (see our research on Reddit’s influence in ChatGPT), but the aim is to be referenced everywhere AI looks for a recommendation.

Digital PRReddit & communitiesReview sitesTargeted link building

“99% of agencies suck. But you guys do not. 1 month of working with you, and our referrals from ChatGPT are up 29%.”

Dan Harvey

Co-founder, Passion.io

Make your site ready for AI agents

AI agents are starting to browse and act for buyers, and Chrome and Cloudflare are already shipping standards for it. We audit your site against OPERABLE, our 8-point framework for whether AI can read, trust, and act on you, then fix what blocks them, so you are ready before your category is.

Agentic Operability ScoreMachine-readable actionsStructured dataAI crawler accessIndexationWebMCP

“You guys are a highly technical, AI-native agency. Not just talking about it, but really implementing systems.”

Anna

Head of Marketing, Gladia

[Case studies]

AEO case studies for B2B SaaS teams

Read client reviews See all case studies →

“The partnership was very strong, it was very educational, and the exchange always left clear takeaways and actionable items afterwards.”

3xOrganic demo-intent leads

Ana Banta

VP of Marketing, GetVocal

“You guys are able to take what everybody else refers to as a black box, which is LLM search results, and make it a white box.”

100%Year-on-year increase in demo requests

Ben Glass

Marketing Lead, AdvisoryAI

“I have recommended you to multiple peer CMOs… For everyone else (except my competitors) there’s Discovered Labs!”

+22%Organic meetings booked

Tom Wentworth

CMO, incident.io

“You need to be discoverable, you need to be visible. And you guys are making sure that our name pops up whenever someone is thinking about talent assessment.”

+167%Organic demo requests

Sabina Reghellin

Content Marketing, Sova

“Our sales-accepted leads have multiplied by seven at least… And LLM search drove virtually all of that growth.”

7xSales-accepted leads

Anna

Head of Marketing, Gladia

[Deliverables]

What we ship in an AEO engagement

AI visibility monitoring

Your share of voice tracked across ChatGPT, Claude, Perplexity, Gemini, and AI Overviews, benchmarked against named competitors every month.

Content production

Net-new articles and landing pages engineered with CITABLE, structured as direct answers to the questions your buyers ask.

Content refreshes

Decay-scored audits surface what's slipping. We refresh, consolidate, or prune to recover rankings and citations.

Reddit & community engagement

Daily presence in the subreddits your buyers and AI both read.

Agent-readiness fixes

Audited and fixed against OPERABLE: llms.txt, structured data, and AI crawler access.

Digital PR & earned mentions

Placements in the publications and review sites AI cites in your category.

[FAQ]

Frequently Asked Questions

How is AEO different from traditional SEO?

SEO optimizes for search rankings. AEO optimizes for AI recommendations. While SEO targets keywords and backlinks, AEO focuses on entity relationships, factual accuracy, citation structure, and presence in AI training data sources. The goal shifts from ranking #1 to being the default AI recommendation. Learn more in our guide: What is GEO? Generative Engine Optimization explained.

Which AI platforms do you optimize for?

We optimize for the entire AI ecosystem: ChatGPT, Claude, Perplexity, Google AI Overviews, Microsoft Copilot, and emerging platforms. Our approach targets fundamental AI comprehension principles that work across all large language models, not platform-specific hacks.

How do you measure AEO success?

We track citation frequency across AI platforms, share of voice versus competitors, sentiment of mentions, and most importantly, pipeline attribution from AI-referred traffic. Our dashboards show exactly how AI visibility translates to trials, opportunities, and revenue.

What makes content "AI-optimized"?

LLMs process content fundamentally differently than humans. They parse text in chunks, analyze semantic relationships, and weight information based on structure and context signals. Our content is engineered for this: hierarchical heading structures, front-loaded key facts, explicit entity relationships and co-references, structured data markup, inline citations, and consistent terminology, designed to minimize inference and maximize extractable, citable information.

How quickly will we see AEO results?

It varies, and we won't put a date on it. As a rough guide, early visibility shifts often show within the first few weeks, with more meaningful citation and referral gains building over the following one to three months as your entity authority compounds. In one of our case studies, Sova saw a 167% increase in organic demo requests within roughly four weeks of us publishing new content. That result isn't guaranteed, and timelines vary with your category, how competitive it is, and how much content you already have. One pattern we see consistently: results in AI search tend to arrive faster than traditional SEO, where domain authority took much longer to build and played a far bigger role in how quickly you could rank.