Answer Engine Optimization

Answer Engine Optimization (AEO) Agency for B2B SaaS

I have recommended you to multiple peer CMOs. There are large organizations like Hubspot and Ramp who have dedicated teams to work on large projects like AEO. For everyone else (except my competitors) there's Discovered Labs!

Tom Wentworth

CMO, incident.io

/ The Bottom Line Up Front

We make B2B brands the default AI recommendation.

Discovered Labs is an AEO agency for B2B SaaS companies. When buyers ask ChatGPT, Claude, or Perplexity about your category, we make sure you're the answer they get. We engineer AI visibility through entity optimization, citation building, and LLM-focused content. Every prompt and citation move is measured in our AI Visibility Tracker, so you see what shifted and why before the next sprint. AEO works alongside traditional SEO to ensure your brand appears in both organic search and AI-powered answers.

A snapshot of how we help companies

AI Visibility Audits

Find out how often AI mentions you, what it says, and how you compare to competitors across ChatGPT, Claude, and Perplexity

Entity & Knowledge Graph

Get your brand into Wikipedia, Wikidata, and other sources that AI models trust and reference when making recommendations

CITABLE Content Framework

Write content that AI actually cites. Our framework turns your expertise into the format LLMs prefer to reference

Schema & Structured Data

Add the technical markup that helps AI understand what you do, who you serve, and why you matter

Reddit & Community Building

Build genuine presence in communities where your buyers ask questions - the same places AI pulls real-world insights from

Citation Tracking & Analytics

Track every AI mention, measure sentiment trends, and connect AI recommendations directly to pipeline and revenue

/ Case Study

How incident.io closed the gap on PagerDuty and grew organic meetings 22%

A combined SEO + AEO program took incident.io's AI visibility from 38% to 64% in four months, grew organic meetings booked by 22%, and expanded top-3 keyword rankings by 61%. They became the default AI recommendation in their category.

+22%

Organic meetings booked

38% → 64%

AI visibility score

+61%

Top-3 keyword rankings

Read Full Case Study

The 6-step AEO agency process that makes you the default AI recommendation

AI Visibility Audit

We start by understanding exactly where you stand. Our comprehensive audit maps how often AI mentions your brand, what it says about you, and how you stack up against competitors. We analyze citation patterns across ChatGPT, Claude, Perplexity, and Google AI Overviews, identifying gaps and opportunities for improvement.

Query Cluster and Mapping

We identify the questions your buyers actually ask AI and map them to your solutions. By analyzing thousands of queries, we uncover the exact language patterns, problem statements, and comparison searches that matter. This becomes your roadmap for what content to create and which conversations to join.

Technical Optimizations

We implement the technical foundation AI needs to understand your business. This includes fixing crawlability issues, improving indexation, implementing structured data markup, entity optimization, knowledge graph connections, and schema implementation. We ensure both search engines and AI can easily parse your site structure, understand your offerings, and recognize your expertise.

CITABLE Content

Using our proven framework, we create content specifically engineered for AI citation. Each piece follows clear structure, provides comprehensive answers, includes verifiable facts, and uses the language patterns LLMs prefer. We turn your expertise into the format AI systems trust and reference. Our CITABLE content framework is the methodology behind every campaign we run.

Content Refresh and Optimization

Your existing content holds untapped AEO potential. We systematically update older content with AI-optimized structures, add missing context, strengthen entity relationships, and ensure factual accuracy. Small tweaks to existing pages often yield faster results than creating new content.

Authority Amplification

We build your presence in the sources AI models trust most. This includes earning Wikipedia mentions, contributing to high-authority forums, getting cited in industry publications, and building genuine Reddit presence. Every mention in trusted sources strengthens your AI visibility.

AI researchers and growth marketers working as your team.

We've built systems using LLMs. We've grown B2B companies to $20M+ ARR. Now we bring both skill sets to make your brand the answer AI gives when buyers ask questions about your category.

Liam & Ben

AI Research + Growth

Ready to get started?

See how AI currently talks about your brand with a free visibility audit

Speak with team

No commitment. 30-minute call.

Frequently asked questions

How is AEO different from traditional SEO?

SEO optimizes for search rankings. AEO optimizes for AI recommendations. While SEO targets keywords and backlinks, AEO focuses on entity relationships, factual accuracy, citation structure, and presence in AI training data sources. The goal shifts from ranking #1 to being the default AI recommendation. Learn more about the foundations of this approach in our guide: What is GEO? Generative Engine Optimization explained.

Which AI platforms do you optimize for?

We optimize for the entire AI ecosystem: ChatGPT, Claude, Perplexity, Google AI Overviews, Microsoft Copilot, and emerging platforms. Our approach targets fundamental AI comprehension principles that work across all large language models, not platform-specific hacks.

How do you measure AEO success?

We track citation frequency across AI platforms, share of voice versus competitors, sentiment of mentions, and most importantly - pipeline attribution from AI-referred traffic. Our dashboards show exactly how AI visibility translates to trials, opportunities, and revenue.

What makes content "AI-optimized"?

LLMs process content fundamentally differently than humans. They parse text in chunks, analyze semantic relationships, and weight information based on structure and context signals. Our content is engineered for this processing: We use hierarchical heading structures that help LLMs understand information hierarchy. We front-load key facts in opening paragraphs since LLMs often truncate context windows. We include explicit entity relationships and co-references that help models understand connections. We incorporate structured data markup that provides machine-readable context. We ensure factual claims include inline citations that LLMs can verify. We avoid ambiguous pronouns and maintain consistent terminology throughout. Every piece is designed to minimize inference requirements and maximize extractable, citable information.

How quickly will we see AEO results?

Initial visibility improvements appear within 7-14 days as AI models refresh. Significant citation gains manifest within 4-6 weeks. The compound effect accelerates over 3-6 months as your entity authority strengthens and content accumulates in training data.