You see where you appear. Nobody tells you what to do.
Visibility dashboards are everywhere. None of them turn the data into a plan you can actually run next week.
Organic search agency built for the AI era. Trusted by hypergrowth B2B companies.
We combine SEO and AEO with a tested methodology, proprietary tools, and content structured for LLM retrieval.
Get mentioned in
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Trusted by hypergrowth startups
Review
We're working with Discovered Labs and have achieved excellent results. Highly recommend the teams delivery - they consistently put out a higher volume of content than the norm.
Liam Collins
Head of Performance
We embed into your team to own SEO and AEO growth.
A team led by an ex-Stanford AI researcher and a growth marketer who helped scale B2B companies past $20m ARR. We're marketers and engineers building the future of B2B discovery.
“99% of agencies suck... But you guys do not. 1 month of working with you, and our referrals from ChatGPT are up 29%”
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Dan Harvey
Co-founder
You know AEO matters.But every agency you've talked to is just SEO with a new label.
You know the early movers in AI search will own the category.
You've spoken to agencies and you've trialed the tools but every conversation ends with more questions than answers.
Your SEO agency is a step behind on AI.
Years of work together, but ask about ChatGPT or Claude citations and the answers go vague.
Reports tell you what happened. Not why.
You can read numbers yourself. What you need is the strategic interpretation, and what to double down on next.
Traffic is up. Pipeline isn't.
MQLs and clicks look great. None of it turns into deals that actually close.
How we make B2B companies discoverable
Get discovered where B2B buyers search. We handle both traditional SEO and AI optimization so you're the recommended choice everywhere.
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Search Engine Optimization
We make B2B companies discoverable on Google and Bing through proven SEO tactics: technical fixes, strategic content, and quality backlinks.
Technical AuditsVisibility TrackingCompetitor MonitoringContent StrategyLanding PagesProgrammatic SEOBacklink BuildingKnowledge GraphSchema ImplementationPerformance ReviewsContent Gap AnalysisOriginal Studies
Learn about our SEO services
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Answer Engine Optimization
We ensure B2B companies appear in AI-generated answers through LLM-optimized content, structured data, and citation building.
AI Visibility AuditsEntity OptimizationCitable ContentCitation TrackingReddit MarketingContent StructureCitation OutreachAnswer StrategyContent Refreshes
Learn about our AEO services
/ 01 Audits
Diagnose your discoverability (AI + SERP)
We benchmark how you appear in AI answers using our AI Visibility Tracker, and how you rank in Google/Bing, mapped by stage of awareness and buyer personas which helps to uncover risks, opportunities and quick wins.
AI visibility auditSERP analysisBuyer persona mappingCitation analysisShare of voiceTechnical SEO
“You need to be discoverable, you need to be visible. And you guys are making sure that our name pops up whenever someone is thinking about talent assessment.”
Sabina Reghellin
Content Marketing Manager, Sova Assessment
/ 02 Keyword cluster and mapping
Design a demand‑weighted content plan
We combine AI-answer testing with traditional keyword research to size intent and score content topics by impact × difficulty × business fit. This gives us an informed content plan that maximizes business impact rather than vanity metrics.
Keyword researchIntent sizingImpact scoringAI modeling
“99% of agencies suck. But you guys do not. 1 month of working with you, and our referrals from ChatGPT are up 29%.”
Dan Harvey
Co-founder, Passion.io
/ 03 Editorial
Managed content from ideation through to publishing
We own the entire content production process, using internal technology to research, draft, and optimize faster than traditional agencies. Every piece follows our CITABLE framework to rank in search and get cited by AI models. We also build landing pages and coordinate original research studies from data analysis through to distribution.
AI workflowsHuman-in-the-loopEditorial calendarLanding pagesOriginal researchConversion optimizationChannel distribution
“We're working with Discovered Labs and have achieved excellent results. Highly recommend the team's delivery — they consistently put out a higher volume of content than the norm.”
Liam Collins
Head of Performance, Instantly
/ 04 Off-site
Earn proof signals that AI models trust
LLMs weigh signals beyond your site. We run traditional PR and backlink campaigns, while also coordinating campaigns on platforms like Reddit that allow you to control your category's narrative. All informed by cited conversations we pull from continuous monitoring.
Digital PRBacklink buildingReddit marketingNarrative shapingBrand monitoring
“I have recommended you to multiple peer CMOs. There are large organizations like Hubspot and Ramp who have dedicated teams to work on AEO. For everyone else (except my competitors) there's Discovered Labs!”
Tom Wentworth
CMO, incident.io
Proof we drive pipeline.Not just traffic.
Read real AEO and SEO case studies for B2B SaaS companies we're actively working with.
See all case studiesOriginal research and content on organic search.
We regularly share what's working across SEO and AEO. Read our latest content below.
Reddit's influence in AI
AI SEO in 2025: Why 99% of Reddit's influence on ChatGPT answers is invisible
AI citation drivers
What actually drives AI citations: a statistical analysis of 2M AI citations across 10K pages
Managed outcomes by a team that understands demand generation and AI models
We combine internally developed software and senior human expertise to fully manage outcomes, rather than give you a new expense and more headaches.
Discovered Labs
Done-for-you AEO and SEO that drives pipeline.
- →We handle everything end-to-end
- →AI expertise + demand generation
- →Daily content production
- →Citation tracking & optimization
- →Performance-based approach
- →Month-to-month flexibility
- →Scale up or down anytime
SaaS tools
DIY tools that show you problems but don't solve them.
- ✕Another dashboard to check
- ✕You need SEO/AEO expertise
- ✕No AI answer tracking
- ✕Generic recommendations
- ✕You create the content
- ✕Steep learning curve
- ✕Outdated for AI search
Content Agency
Expensive retainers for blog posts that don't move the needle.
- ✕Junior writers at senior prices
- ✕Generic blog content
- ✕No AI optimization
- ✕Slow turnaround times
- ✕Constant revisions needed
- ✕Long-term contracts
- ✕No performance tracking
We think 4 week "onboarding" periods are crazy.
Here's what you can expect in your first 30 days with Discovered Labs.
Tomorrow
Day 10
Day 30
Tomorrow
Get started.
- ✓Complete AI visibility audit
- ✓Identify quick wins
- ✓Set up tracking systems
Day 10
Content starts flowing.
- ✓Content being published daily
- ✓Priority pages optimized
- ✓Technical fixes implemented
Day 30
Real impact delivered.
- ✓AI citations appearing
- ✓Share of voice increasing
- ✓Business impact being felt
Frequently Asked Questions
What is AEO/GEO optimisation?
Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) are strategies to ensure your brand appears in AI-powered search results. When someone asks ChatGPT, Perplexity, or other AI tools about your industry, we help ensure your company gets mentioned and recommended.
How is this different from traditional SEO?
Traditional SEO focuses on ranking web pages for keyword searches. AEO/GEO focuses on getting your brand cited and recommended by AI systems. While SEO targets search engines, we target the AI models that power conversational search and recommendations.
Which AI platforms do you optimise for?
We optimise for all major AI search platforms including ChatGPT, Claude, Perplexity, Google AI Overviews, Microsoft Copilot, and emerging AI search tools. Our approach works across the entire AI ecosystem, not just one platform.
How do you measure success?
Our primary focus is business outcomes - pipeline generation and revenue growth. We track how AI search visibility translates into qualified leads and closed deals. Additionally, we monitor brand mentions across AI platforms, citation frequency in AI responses, and competitive positioning to ensure the underlying metrics support your business goals.
How quickly will I see results?
Initial results typically appear within 1-2 weeks as AI models incorporate new content. Full optimisation impact is usually visible within 3-4 months. We provide weekly progress reports so you can track visibility improvements as they happen.
Do you work with any industry?
We specialise in B2B companies across SaaS, fintech, healthcare, and professional services. Our strategies work best for companies with complex products or services where AI search users need expert guidance and recommendations.
Ready when you are
Make AI recommend youwhen buyers ask.
A free 30-minute call. We'll show you where AI talks about your brand today, what's working, and what to fix first.