Content ROI Calculator

12-month forecast • Zero-churn approximation

Summary Metrics

Base Scenario

Break-even Month

Month 3

12-Month ROI

1223%

12-Mo Recognized Revenue

$2,382,020

12-Mo Investment

$180,000

M12 Sessions/mo

48,107

Year-1 Sessions

254,788

Year-1 Signups

5,671

Year-1 New Customers

681

12-Mo Cash Collected

$2,382,020

Pages Published Per Month (Global - All Scenarios)

Baseline Sessions/mo (Global - All Scenarios)

Use your 30-day average sessions

Parameter

Low

Base

High

Avg Visits/Page at Peak

Average sessions (GA4) per page per month at full maturity

% Pages with Traffic

Months to Peak

Brand Lift %

Incremental brand sessions as a % of (base + SEO new)

Realistic Growth Modeling

Winner Rate %

% of pages that become "winners" and drive outsized traffic (heavy-tail distribution)

Winner Multiplier

Traffic multiplier for winner pages (e.g., 8x = winner pages get 8x the traffic)

Traffic Uplift by M12

Traffic improvement by month 12 as domain authority grows (e.g., 0.35 = +35% traffic)

Baseline Growth

Flat = existing traffic stays constant. Compound = baseline grows 2-5% monthly from domain strength.

12-Month Forecast

Month	Base Sessions	SEO Sessions	Brand Sessions	Total Sessions	Signups (Classic)	Signups (AI)	Signups (Brand)	Total Signups	New Customers	MRR Added	Recognized Rev	Cum. Recognized	Cum. Investment	Cash This Month	Cum. Cash
1	1,800	495	99	2,402	9	0	5	14	1.7	$502	$6,019	$6,019	$15,000	$6,019	$6,019
2	1,800	1,513	303	3,661	28	0	16	44	5.3	$1,555	$18,664	$24,682	$30,000	$18,664	$24,682
3✓ Breakeven	1,800	3,081	616	5,636	57	1	34	92	11.0	$3,214	$38,565	$63,247	$45,000	$38,565	$63,247
4	1,800	5,226	1,045	8,385	97	3	58	158	19.0	$5,531	$66,374	$129,621	$60,000	$66,374	$129,621
5	1,800	7,976	1,595	11,969	149	6	89	245	29.4	$8,564	$102,768	$232,389	$75,000	$102,768	$232,389
6	1,800	11,357	2,271	16,450	214	11	128	353	42.4	$12,370	$148,444	$380,833	$90,000	$148,444	$380,833
7	1,800	14,875	2,975	21,211	283	17	170	470	56.3	$16,433	$197,195	$578,028	$105,000	$197,195	$578,028
8	1,800	18,502	3,700	26,222	354	24	214	592	71.1	$20,728	$248,739	$826,767	$120,000	$248,739	$826,767
9	1,800	22,211	4,442	31,451	428	33	259	721	86.5	$25,231	$302,774	$1,129,541	$135,000	$302,774	$1,129,541
10	1,800	25,974	5,195	36,865	504	44	307	855	102.6	$29,915	$358,977	$1,488,518	$150,000	$358,977	$1,488,518
11	1,800	29,765	5,953	42,429	582	56	356	993	119.1	$34,750	$417,005	$1,905,524	$165,000	$417,005	$1,905,524
12	1,800	33,556	6,711	48,107	660	69	405	1,135	136.1	$39,708	$476,496	$2,382,020	$180,000	$476,496	$2,382,020

Growth Trajectory Visualization

Total Sessions

SEO Sessions

Cumulative Investment

Cumulative Revenue