Discovered Labs vs. Omniscient Digital: Which is Better for B2B SaaS AEO/GEO?

Updated December 18, 2025

Most B2B SaaS companies face a visibility paradox: strong Google rankings but complete invisibility in AI-generated answers. When prospects ask ChatGPT or Perplexity for vendor recommendations, competitors with weaker SEO dominate the shortlist while brands with superior products never appear. This gap matters because 48% of U.S. buyers now use GenAI for vendor discovery.

This comparison examines two agencies addressing this visibility gap: Discovered Labs (our technical AEO specialization) and Omniscient Digital (editorial SEO leader expanding into GEO). We'll compare methodologies, service models, pricing, and ideal client profiles so you can choose the right partner for your specific growth objective.

Discovered Labs vs. Omniscient Digital: At a glance

This comparison reveals two fundamentally different approaches to the same market shift. We engineer content for LLM retrieval systems using technical frameworks, while Omniscient Digital builds editorial strategy that adapts traditional SEO for the AI era.

What is the difference between AEO and GEO?

Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) are largely interchangeable terms describing the same practice: optimizing content so AI-powered platforms cite your brand when answering user queries. Industry practitioners use AEO, GEO, and GSO to describe identical tactics, with no common taxonomy established yet.

AEO emerged first as Google began displaying featured snippets and knowledge panels. The goal was to optimize content so search engines directly answer queries without users clicking through to websites. Traditional SEO focused on ranking in blue links, AEO focused on winning the answer box.

GEO expanded AEO principles into the AI era, where platforms like ChatGPT, Claude, Perplexity, and Google's AI Overviews generate comprehensive answers by synthesizing multiple sources. AEO focuses on structured, answer-first interfaces like voice assistants and featured snippets, while GEO reflects the shift to conversational search experiences across AI chatbots and generative platforms.

The practical difference is minimal. Both require structured content, third-party validation, entity clarity, and verifiable facts. The term you choose matters less than the outcome: getting cited when prospects research solutions in your category.

For B2B SaaS companies, this distinction is critical because organic CTR for queries with AI Overviews dropped 61% since mid-2024 according to Seer Interactive research. Ranking in traditional search no longer guarantees visibility when AI answers the question before users scroll to your listing.

Discovered Labs review: The technical AEO specialist

We position as the first agency purpose-built for AI citation optimization. Our co-founders—Liam Dunne (who helped instantly.ai scale to $20M ARR) and Ben Moore—combine demand generation expertise with technical LLM knowledge to engineer visibility in AI answers.

Our CITABLE Framework

We developed the CITABLE framework as our proprietary methodology for creating content that LLMs quote, verify, and keep fresh. Our 7-part framework ensures each piece is optimized for LLM retrieval through:

1. Clear entity and structure: Leading with 40-60 word direct answers so AI models can extract quotable facts without losing context
2. Intent architecture: Answering the main query plus adjacent questions prospects ask in the same research session
3. Third-party validation: Reviews, UGC, community mentions, and news citations that AI systems trust over owned content alone
4. Answer grounding: Verifiable facts with sources, reducing hallucination risk when AI models cite your content
5. Block-structured for RAG: 200-400 word sections with tables, FAQs, and ordered lists that RAG retrieval systems process efficiently
6. Latest and consistent: Timestamps plus unified facts everywhere, taking advantage of LLM recency bias that promotes fresh passages by up to 4.78 years in retrieval rankings
7. Entity graph and schema: Explicit relationships in copy plus Organization, Product, and FAQ schema markup

This technical approach differs from adapted SEO tactics. We test every content piece in our sandbox before publishing to verify citation probability across multiple LLM platforms.

Our performance and ROI

Our most detailed case study shows a B2B SaaS company that increased AI-referred trials from 550 to 2,300+ in four weeks. We delivered 66 high-quality optimized articles and achieved 600% citation uplift across ChatGPT, Claude, and Perplexity. Within four weeks, 4 out of 5 of the client's top cited sources were our content.

Why this matters: Semrush research found AI search visitors are 4.4 times as valuable as traditional organic traffic based on conversion rates, while Conductor reported AI-referred visitors convert at 2x their best-performing channel. AI traffic converts better because LLMs equip users with comprehensive information before they visit your site, meaning they've already compared options and understand your value proposition.

Our service model and approach

We operate on 30-day rolling agreements with no long-term lock-in. Our standalone Reddit marketing add-on starts at €4,995/month for companies handling content in-house. Core AEO/GEO packages include end-to-end content production, AI visibility auditing, citation tracking, and Reddit marketing integrated by default.

Our proprietary technology stack includes an AI Visibility Auditor that maps where clients appear across ChatGPT, Claude, Perplexity, and Google AI Overviews. Our internal tools track citation frequency, share of voice against competitors, AI-referred traffic, and downstream pipeline from AI sources.

Production velocity is a core differentiator. We own the entire content process using internal technology to research, draft, and optimize faster than traditional agencies, enabling daily publishing cadence for clients who need rapid share-of-voice gains.

Omniscient Digital review: The editorial SEO strategist

Omniscient Digital is a specialized organic growth agency founded in 2019 and headquartered in Austin. The firm focuses almost exclusively on B2B software and SaaS brands, helping marketing leaders turn SEO, content, and recently GEO into revenue channels.

Methodology and frameworks

Omniscient's core methodology centers on OmniscientX, their proprietary research framework that blends qualitative and quantitative analysis to uncover a client's unique strengths, competitive landscape, and content opportunities. From this foundation, they develop SEO and content roadmaps tied directly to business metrics.

The agency's Barbell Content Strategy balances low-risk content (proven keyword opportunities) with high-risk content (thought leadership and buzzworthy pieces). This framework aims to drive predictable revenue while building category authority through editorial excellence.

Additional frameworks include:

• Product-Led Content: Aligning content with product capabilities to drive signups and purchases
• Content Economics: ROI modeling using economic principles like supply and demand curves
• Generative Engine Optimization: Recently added capabilities for optimizing content across AI platforms

Track record and client results

Omniscient has driven organic growth for notable B2B SaaS clients including Jasper, SAP, Adobe, TikTok Shop, Asana, Loom, and Hotjar. Publicly available case study results include:

• GatherContent: 867% growth in organic sessions and 62% increase in blog-attributed leads
• Lokalise: 280% organic traffic growth after kickstarting their content program
• Smartling: 63% organic blog traffic increase and 325 new keywords landing on page one
• Jasper: Blog content drove over $4M in ARR

Client testimonial from TikTok Shop highlights their strategic value: "They didn't just execute our ambitious organic growth plans at scale—they brought structure, strategy, and novel ideas to the table. They shaped the messaging and positioning foundations for TikTok Shop's go-to-market."

The leadership team comes from in-house roles at companies like HubSpot, Shopify, and Workato, bringing practitioner experience to agency execution.

Service model and pricing

Omniscient's full-service engagements start at $10,000 per month according to their public pricing. Thought leadership strategy projects start around $3,000, ongoing written programs around $8,000 monthly, and multimedia thought leadership programs around $12,000 monthly. These retainers typically represent long-term partnerships focused on building sustainable organic growth engines.

The agency builds reporting dashboards monitoring search performance including impressions, clicks, traffic, and conversions. Roadmaps tie to business metrics such as qualified leads, pipeline, and ARR, with attribution infrastructure connecting content and SEO work to outcomes.

While Omniscient has added GEO to their service list, their core strength remains high-quality editorial strategy and traditional SEO execution. The agency uses standard industry tools like Ahrefs, SEMrush, and Clearscope rather than proprietary AEO technology.

Head-to-head comparison: Methodology, volume, and contract structure

Methodology: Technical vs. editorial

Our CITABLE framework is engineered specifically for how RAG systems retrieve and rank passages. The framework addresses technical requirements like entity linking, schema markup, block structure, and temporal freshness that affect LLM citation probability. Every recommendation comes from our sandboxed LLM testing rather than adapted SEO intuition.

Omniscient Digital's Barbell Strategy prioritizes content quality and narrative strength. Their approach builds on traditional SEO foundations (keyword research, competitive analysis, backlink authority) while layering in GEO considerations. The methodology emphasizes strategic thinking over technical optimization.

For B2B SaaS companies, this distinction matters because LLMs process content fundamentally differently than search engines. Traditional SEO optimized for crawlers and ranking algorithms. AEO optimizes for retrieval systems that extract, verify, and synthesize information across sources before generating answers.

Volume and velocity

We operate on high-velocity production, proven by delivering 66 optimized articles in four weeks for a single client. This daily publishing cadence matters because RAG systems benefit from rapid corpus updates, and LLM rerankers demonstrate recency bias that promotes fresh passages in retrieval results.

Omniscient Digital emphasizes editorial quality over volume. Case studies reference "over 100 articles published" as notable accomplishments, and their service descriptions highlight that their content production team creates "hundreds of editorial pages without compromising on quality." The implied cadence is strategic and measured rather than daily.

Neither approach is inherently superior. High velocity increases citation probability through freshness signals and broader topical coverage. Editorial quality builds authority and trust that compounds over time. Your choice depends on whether you need rapid share-of-voice gains or long-term category positioning.

Pricing and contract flexibility

We offer 30-day rolling agreements with no long-term contracts required. Our Reddit marketing add-on starts at €4,995/month as a standalone service. This month-to-month structure reduces risk for companies testing AEO effectiveness or those burned by underperforming agency retainers.

Omniscient Digital's full-service engagements start at $10,000 monthly, typically structured as longer-term retainers. This pricing reflects their strategic positioning and the investment required for comprehensive SEO programs including content, technical optimization, and link building.

For VPs of Marketing facing board pressure to demonstrate an AI strategy while protecting budget flexibility, contract terms become a critical decision factor. Month-to-month engagements allow faster pivots if results don't materialize or if internal priorities shift.

How to choose the right B2B SaaS AEO partner

Selecting the right agency requires clarity on your primary growth objective. Here's how to decide:

Choose us (Discovered Labs) if:

• Your primary goal is capturing visibility in ChatGPT, Claude, Perplexity, and Google AI Overviews within 3-4 months
• You need to fix an urgent AI invisibility problem where competitors dominate AI-generated vendor shortlists
• You prefer month-to-month flexibility to test effectiveness before committing to long-term retainers
• You value proprietary technology that tracks citation rates and competitive share of voice in AI answers
• Your ICP uses AI extensively for vendor research and you're losing deals you never knew existed

Choose Omniscient Digital if:

• Your primary goal is building a comprehensive organic growth engine where traditional SEO remains more important than AI visibility
• You value high-level strategic thinking and editorial excellence over technical AEO velocity
• You're ready to commit to a long-term content partnership (6-12+ months) with $10K+ monthly investment
• You need full-service capabilities including technical SEO, link building, and programmatic content beyond AEO
• AI visibility is a secondary consideration compared to overall organic authority

Questions to ask any AEO agency:

1. Do you track citation rates across AI platforms or just traditional keyword rankings?
2. What proprietary frameworks or technology do you use specifically for LLM optimization?
3. Can you show attribution from AI-referred traffic to pipeline in your CRM?
4. What happens if we see no citation improvement after 8 weeks?
5. How many B2B SaaS clients in our category have you worked with, and what were their results?

Our methodology page outlines how we approach these questions with transparency about timelines, who's not a fit, and what we don't do.

Which agency drives more AI-referred pipeline?

For B2B SaaS companies prioritizing AI visibility, we're the specialized choice. Our technical CITABLE framework, proprietary citation tracking, high-velocity content production (66 articles in 4 weeks proven), and month-to-month flexibility make us purpose-built for companies needing rapid share-of-voice gains in AI answers.

Omniscient Digital serves a different need: companies building long-term organic growth programs where traditional SEO remains the primary focus and GEO is a secondary consideration. Their editorial strategy and comprehensive service model make them a solid choice for owning an entire organic channel when AI visibility isn't the urgent priority.

The strategic question is whether "being cited by AI" represents an incremental improvement or a fundamental channel shift. AI referrals to top websites surged 357% year-over-year, while organic CTR for AI Overview queries dropped 61%. This data suggests AI citations are becoming a primary distribution channel.

For companies facing board pressure to demonstrate an AI strategy while organic MQLs decline, technical AEO specialization wins. You can layer editorial strategy later, but you can't afford invisibility while prospects ask AI for vendor recommendations and never hear your name.

Get a free AI Visibility Audit to see exactly which competitors ChatGPT, Claude, and Perplexity recommend over you, with a custom roadmap to close your citation gaps in 90 days.

Frequently asked questions

What is the difference between AEO and GEO?

AEO and GEO are interchangeable terms for optimizing content to appear in AI-generated answers. Industry practitioners use both to describe identical tactics with no common taxonomy established yet.

How long does it take to see results from AEO?

Initial citation movement typically appears in 2-4 weeks as AI models incorporate new content. Meaningful share-of-voice gains develop in 6-8 weeks, with full optimization impact visible within 3-4 months as entity authority compounds.

Is Discovered Labs cheaper than Omniscient Digital?

Our 30-day rolling agreements start with the Reddit marketing add-on at €4,995/month, with comprehensive AEO packages varying by scope. Omniscient's full-service engagements start at $10,000 monthly with typical long-term retainers. The key difference isn't price but contract flexibility and specialized technical focus on AI citations versus broader organic strategy.

Can I track ROI from AI-referred traffic?

Yes, through UTM parameters and platform-specific attribution in your CRM. We track citation frequency and share of voice at the top of the funnel, AI-referred traffic in the middle, and trials plus pipeline at the bottom for complete visibility.

Do I need both traditional SEO and AEO?

Ideally yes, as 48% of U.S. buyers use GenAI for vendor discovery while others still use traditional search. The question is whether one agency handles both or you work with specialists for each channel based on their core strengths.

Key terminology

Answer Engine Optimization (AEO): The practice of optimizing content to appear in AI-generated answers from platforms like ChatGPT, Claude, Perplexity, and Google AI Overviews rather than traditional blue-link search results.

Citation rate: The percentage of times a brand is mentioned when AI platforms answer buyer-intent queries in your category. A 40% citation rate means your brand appears in 4 out of 10 relevant AI-generated answers.

Share of voice: Your brand's citation frequency compared to competitors across all tracked queries. If you appear in 8 AI answers and competitors appear in 4, you have higher share of voice.

CITABLE framework: Our proprietary 7-part methodology for creating content that LLMs quote, verify, and keep fresh through technical optimization for RAG retrieval systems.

RAG (Retrieval-Augmented Generation): The technical architecture LLMs use to retrieve information from external sources before generating answers, making corpus freshness and structure critical for citation probability.