6 Best GEO Agencies For B2B SaaS (2026 Review)

Updated January 12, 2026

You rank #3 on Google for "project management software," but when prospects ask ChatGPT for recommendations, your competitors appear while you're invisible. This gap costs you pipeline every day.

Nearly half of B2B buyers now use AI during vendor research. HubSpot reports that 48% of buyers rely on tools like ChatGPT, Claude, and Perplexity when comparing solutions. These buyers never click through to traditional search results because AI delivers synthesized answers with shortlists built from data they trust. If your brand isn't cited in those answers, you're invisible in half the buying conversations happening right now.

We compare 6 specialized GEO agencies built for B2B SaaS companies, analyzing methodologies, pricing models, AI platform coverage, contract flexibility, and measurable outcomes to help you choose the right partner.

Why B2B SaaS companies need a specialized GEO agency

GEO stands for Generative Engine Optimization, which means optimizing content to boost visibility in AI-driven search engines like ChatGPT, Perplexity, Gemini, and Google AI Overviews. Traditional SEO focuses on ranking higher in link-based results. GEO focuses on getting your brand cited inside the AI-generated answer itself.

The shift is already measurable. According to Google, AI Overviews reached over 1.5 billion users monthly in Q1 2025, representing 18.3% of all people on the planet. ChatGPT accounts for over 80% of AI referral traffic to websites, up 30% from previous studies.

The economics favor AI search. AI-referred visitors arrive further along in their decision process because AI platforms pre-qualify options based on detailed context buyers provide upfront. While AI traffic represented just 0.5% of total visits in the Ahrefs study, those visitors generated 12.1% of all signups during the same period.

Three fundamental shifts distinguish GEO from traditional SEO:

1. Retrieval format: SEO optimizes for ranked link positions. GEO optimizes for direct citation inside AI-generated answers.
2. Trust signals: SEO relies on backlinks and domain authority. GEO requires third-party validation, structured data, and consistent entity definitions AI systems can verify.
3. Content velocity: SEO content can succeed with 8-12 articles monthly. GEO requires daily or near-daily publishing to stay current in rapidly updating AI training data.

Most SEO agencies added "AI optimization" to their service lists in 2024 without changing their fundamental approach. You need a partner who engineers content specifically for how LLMs retrieve and cite information.

Top 6 GEO agencies for B2B SaaS: At a glance

The table below compares core attributes across the 6 agencies we analyzed. Pricing reflects starting monthly retainers for mid-market B2B SaaS companies with typical content volumes.

Each agency brings different strengths depending on your priorities, budget constraints, and internal capabilities.

1. Discovered Labs

Best for: B2B SaaS companies wanting measurable AI citations

We built Discovered Labs as the modern SEO and AEO agency purpose-built for B2B SaaS companies seeking visibility across ChatGPT, Claude, Perplexity, and Google AI Overviews. Founded by Ben Moore and Liam Dunne, the agency combines technical AI expertise (Ben's background includes Stanford University and work in self-driving systems) with demand generation execution (Liam helped scale Instantly AI to $20M+ ARR).

The CITABLE framework is our proprietary 7-part methodology for creating content that AI systems can quote, verify, and keep fresh. Unlike traditional SEO content built around keyword density, CITABLE structures every piece for optimal LLM retrieval:

• Direct answers in 40-60 word blocks at the start
• Structured content sections of 200-400 words for easy extraction
• Third-party validation signals AI systems trust
• Continuous refresh cycles to stay current in AI training data

Proven results speak clearly. A B2B SaaS company increased AI-referred trials from 550 to 2,300 (4x growth) in four weeks after implementing our strategy. We shipped 66 optimized articles, fixed critical technical issues, and achieved 600% citation uplift across major AI platforms while simultaneously outperforming the client's incumbent SEO agency by 3x in traditional SERP rankings.

Daily content production at scale differentiates us from typical agencies. While most B2B content shops deliver 8-12 articles monthly, we start at 20 articles per month and scale to daily production for larger clients. This volume isn't generic blog filler but researched, answer-focused content engineered for both human readers and machine retrieval systems.

Proprietary tracking infrastructure gives you real-time visibility into what matters:

• Citation frequency and share of voice across all major AI platforms
• Competitive positioning showing where rivals appear vs. your brand
• Business outcome connections linking AI visibility to trials, pipeline, and revenue
• Real-time dashboards showing which content drives citations vs. what gets ignored

Month-to-month engagement terms eliminate the risk of being trapped with an underperforming vendor. All retainer contracts roll monthly with no long-term commitment, which forces us to earn your business continuously through measurable results rather than contractual lock-in.

Transparent pricing starts at €5,495 per month for comprehensive services including 20+ SEO and AEO-optimized articles, AI visibility tracking across platforms, competitor monitoring, monthly strategy reviews, technical audits, backlink building, and Reddit marketing. For companies wanting to test the approach before committing to ongoing work, the 14-day AEO Sprint delivers 10 optimized articles, complete AI visibility audit, schema implementation, and a 30-day action plan for €4,995.

Reddit marketing integration builds third-party validation at scale using dedicated account infrastructure of aged, high-karma accounts. We drive consistent referral traffic and authority signals that AI models trust when deciding which brands to cite.

What sets us apart: We operate with a data advantage. Our team runs original research and experiments (like debunking the Reddit citation crisis) so strategy decisions come from conviction rather than social media trends. We build knowledge graphs tracking performance across hundreds of thousands of clicks monthly to understand which content clusters, topics, formats, and even slug structures drive the highest winner rates.

2. Quoleady

Best for: High-volume SaaS blog content

Quoleady is a B2B SaaS content marketing agency with a fully remote team of 30+ experts specializing in content strategy, link building, and LLM optimization for tech companies. The agency has strong roots in the European SaaS market and recently expanded services to include GEO capabilities.

SaaS content expertise forms their core strength. Quoleady helped Expandi grow from zero to 2 million monthly impressions and 60,000 organic clicks during a 2.5-year collaboration, contributing to Expandi's growth from $0 to $8M ARR. Their process combines winning content strategy design with outstanding content production and digital PR promotion.

LLM optimization services include technical implementations like llms.txt configuration, robots.txt optimization, schema markup, site speed improvements, and content updates to help brands show up in ChatGPT, Gemini, Claude, and Google AI Overviews. They analyze website structure, SERP presence, LLM visibility, and competitive positioning.

Pricing operates on a custom basis without publicly disclosed rates. Reviews note Quoleady offers competitive pricing with effective deliverables, typically working with small dedicated teams of 2-5 employees per client.

The trade-off: While Quoleady has added GEO services to their portfolio, their primary identity remains traditional SaaS content marketing. Companies choosing Quoleady should verify exactly what "LLM visibility analysis" includes and whether it provides ongoing citation measurement or focuses primarily on technical implementation.

3. Omniscient Digital

Best for: Strategy-led organic growth

Omniscient Digital is an organic growth agency helping B2B software businesses turn SEO, GEO, and content into predictable growth channels. The leadership team brings experience from growth and content roles at HubSpot, Shopify, Workato, Backcountry, and Clearlink.

The Barbell Strategy is Omniscient's signature framework for balancing content portfolios. The approach indexes heavily on low-risk, keyword-driven content while simultaneously experimenting with high-risk content that has potential for major payoff. This model, borrowed from investment portfolio theory, helps companies achieve predictable compounding revenue alongside spikes of attention.

Proven case studies demonstrate meaningful impact:

• Jasper grew organic sessions 810% and product signups 400X
• Order.co grew blog organic sessions 2117% and conversions 39X
• GatherContent increased organic blog sessions 867% and leads 62%
• Smartling generated $3.7M of pipeline through organic search

Structured frameworks guide their work across services:

• OmniscientX framework for content and SEO strategy research
• Barbell Strategy model combining SEO best practices into holistic roadmaps
• ResearchXL model for conversion rate optimization

These repeatable processes replace ad-hoc tactics with systematic approaches.

Pricing starts at $10,000 per month for full-service retainer engagements, with custom project pricing available. The investment level reflects their positioning as a premium strategic partner rather than execution-focused production shop. Omniscient explicitly favors long-term thinking over quick wins. Reviews confirm that premium pricing and minimum engagement expectations can be prohibitive for very early-stage companies.

4. RevenueZen

Best for: B2B brands seeking organic social alignment

RevenueZen provides B2B organic growth services with particular emphasis on aligning brand voice, verbal identity, and content strategy across marketing and sales touchpoints. Founded in 2017 and acquired by Onfolio in January 2024, the agency employs 40 people serving B2B companies.

Verbal identity development distinguishes their approach. RevenueZen helps clients define and document brand messaging through guided workshops and detailed brand guides, ensuring every message across sales, marketing, and customer success sounds consistent. This focus addresses a common B2B challenge where product, marketing, and sales teams describe offerings differently.

Organic growth services cover SEO, content marketing, and AI visibility optimization. RevenueZen tracks where brands appear in AI search environments, monitors mention frequency and context, and helps prioritize content efforts so products show up consistently across both generative AI tools and traditional search.

Measurable outcomes from client work include a 500%+ increase in organic leads for StockIQ and 10x traffic growth for Lightyear with significant portions attributable to SEO implementation.

Flexible pricing tiers offer more accessibility than enterprise-focused agencies. RevenueZen offers month-to-month agreements without long-term commitments, while 6 and 12-month contracts cost less. Typical engagements for B2B SaaS content services run $6,500-9,000 per month for clients seeing best results.

The consideration: RevenueZen brings valuable verbal identity expertise that many technical SEO and GEO shops lack. However, companies should clarify exactly how AI mention tracking works and whether it provides the granular, platform-specific data needed to optimize systematically.

5. FirstPageSage

Best for: Enterprise companies with large budgets

FirstPageSage positions itself as the largest pure-SEO company in the US with focus on thought leadership content for enterprise B2B companies willing to invest premium rates for strategic positioning.

Thought leadership SEO forms their core methodology. FirstPageSage defines thought leadership as the process of becoming known for the quality of your ideas, positioning it as an elevated version of content marketing wherein companies publish insights online to augment brand reputation and drive sales.

Enterprise-grade pricing reflects their target market. Entry-level packages start at $12-15K+ per month and include dedicated account specialists, teams of writers and editors, and as many as eight pieces of thought leadership content monthly.

Case study results show substantial performance improvements. Work with Cadence Design Systems led to 934% increase in total keyword rankings, reduced monthly cost-per-conversion, and record numbers of new subscribers, free trial requests, and user signups.

The gap for AI search: FirstPageSage's public materials emphasize traditional SEO fundamentals and thought leadership positioning without prominently featuring AI citation tracking, GEO methodology, or platform-specific optimization for ChatGPT, Claude, or Perplexity. Companies specifically seeking systematic AI citation improvement should ask about their GEO-specific capabilities and measurement infrastructure. Expect 12-month or longer engagements given their enterprise positioning and strategic service model.

6. NoGood

Best for: Full-stack growth experiments

NoGood is a growth marketing agency providing multichannel services from SEO and content marketing to paid social and email campaigns. Their squads are purpose-built around clients' unique growth challenges, bringing together performance, content, and creative expertise augmented by proprietary analytics and AI technology.

The Goodie AI platform is NoGood's proprietary tool for monitoring AI visibility, creating SEO and AEO-optimized content, and optimizing websites for answer engines like Perplexity, Claude, and ChatGPT. This technical infrastructure gives NoGood legitimate AI tracking capabilities rather than just repackaged SEO services.

Full-stack growth approach means NoGood handles far more than organic search. They provide comprehensive growth marketing services spanning paid acquisition, conversion optimization, email marketing, social strategy, and brand development. Clients credit them for unlocking growth through targeted, data-backed strategies with rapid experimentation across multiple channels.

Flexible project structures accommodate different engagement models with custom pricing based on scope. This flexibility works well for companies needing specific deliverables rather than ongoing retainers.

The trade-off consideration: NoGood's breadth across growth channels means they're not purely focused on GEO the way specialist agencies are. Companies choosing NoGood typically value their ability to orchestrate experiments across paid, organic, email, and social channels simultaneously.

If your primary need is deep expertise in AI citation optimization with daily content production engineered specifically for LLM retrieval, a specialist GEO agency will provide more focused execution. But if you need a growth partner who can identify whether your bottleneck is top-of-funnel reach, conversion rate, or activation and deploy the right channel mix to solve it, NoGood's generalist approach offers advantages.

How to choose the right GEO partner

Selecting a GEO agency requires different evaluation criteria than traditional SEO vendor assessments. The market is young, methodologies vary widely, and many agencies added "AI optimization" to existing SEO services without fundamental changes. Ask these questions to separate specialists from opportunists.

Demand proof of citation tracking

Ask this: "Can you show me a sample AI Visibility Report before I sign?"

Strong agencies provide anonymized screenshots or demo access showing real-time citation tracking, share of voice calculations, and competitive analysis across named platforms (ChatGPT, Claude, Perplexity, Google AI Overviews). Discovered Labs tracks citation frequency and share of voice at the top, AI-referred traffic in the middle, and trials, pipeline, and revenue at the bottom.

Red flags include agencies claiming "proprietary reports we can't share" or offering only static PDF examples without live data. Vague promises about "optimizing for AI" without specific platform names indicate they're guessing rather than measuring systematically.

Avoid long-term lock-ins

Ask this: "What is your minimum contract commitment and cancellation terms?"

The best answer is month-to-month with 30-day notice, like Discovered Labs' rolling monthly contracts. This forces agencies to earn your business continuously through results rather than relying on contractual lock-in.

Red flags include 12-month minimums with early termination penalties. Given how rapidly AI platforms evolve, you need the ability to pivot quickly if an agency's methodology stops working.

Look for proprietary frameworks

Ask this: "What is your specific methodology for AI visibility, and how does it differ from traditional SEO?"

Great agencies articulate named frameworks with documented steps that distinguish their approach. Discovered Labs' CITABLE framework, Omniscient's Barbell Strategy, and similar proprietary models demonstrate systematic thinking rather than ad-hoc tactics.

Agencies should explain exactly how they structure content differently for AI retrieval versus human readers. AEO content leads with direct answers in 40-60 words, uses structured blocks of 200-400 words, and prioritizes third-party validation over keyword density.

Red flags include agencies offering generic "AI optimization" without methodology details. While you shouldn't expect full IP disclosure before signing, legitimate specialists can articulate their framework principles.

Frequently asked questions about GEO agencies

How long does it take to see results from GEO?

Initial citations typically appear in 2-4 weeks as new content gets indexed. Meaningful share-of-voice gains require 6-8 weeks for content volume and third-party validation to compound. Full citation rate improvements (40-50% of target queries) usually take 3-4 months of consistent execution.

What's the difference between AEO and GEO?

The terms are often used interchangeably. AEO (Answer Engine Optimization) focuses on optimizing for any system that provides direct answers. GEO (Generative Engine Optimization) specifically targets AI systems that generate synthesized responses like ChatGPT and Claude. Most agencies now use both terms to describe the same practice.

Can I do GEO in-house instead of hiring an agency?

You can, but it requires specialized skills your current content team likely lacks. Successful GEO demands understanding of how LLMs retrieve and prioritize information, structured data implementation, systematic citation tracking, and daily content production volume. Most B2B companies find dedicated agency partnerships deliver faster results than building internal expertise from scratch.

How much should I budget for GEO services?

Comprehensive GEO programs for mid-market B2B SaaS typically cost $6,000-15,000 monthly depending on content volume and platform coverage. Budget at least 3-4 months for meaningful results (total initial investment of $20,000-60,000). Calculate ROI by factoring in the 23x higher conversion rates from AI traffic versus the cost of losing the 48% of buyers researching with AI tools.

Will GEO hurt my traditional SEO rankings?

No. Content optimized for AI citation typically improves traditional SEO performance simultaneously because the fundamentals overlap. Discovered Labs' B2B SaaS client achieved 3x better SERP performance on high-intent keywords while increasing AI citations by 600%. Structured data, clear entity definitions, and direct answers benefit both traditional search engines and AI platforms.

Key terminology for AI search

Citation rate: The percentage of AI queries where your brand gets mentioned in the generated answer, typically measured across 50-100 representative buyer-intent questions. A 40% citation rate means your brand appears in 40 of 100 tested queries.

Share of voice: Your brand's citation frequency relative to competitors when AI platforms answer category questions. If ChatGPT cites you in 30% of queries, Competitor A in 45%, and Competitor B in 25%, your share of voice is 30%.

AI-referred traffic: Website visits originating from AI platforms like ChatGPT, Claude, Perplexity, or Google AI Overviews, typically identified through referrer tracking in GA4 using custom channel groups.

LLM (Large Language Model): The AI systems powering generative search platforms. LLMs are trained on massive text datasets and generate human-like responses by predicting likely word sequences based on patterns learned during training.

Entity optimization: The practice of ensuring AI systems correctly recognize and understand your brand as a distinct entity with clear attributes, relationships, and category positioning. Requires structured data, consistent third-party mentions, and explicit relationship mapping in content.

If nearly half your buyers now research with AI tools, a specialized partner makes the difference between being cited or invisible. Book a call to see exactly where your brand appears when prospects ask AI for recommendations in your category.