Ben Glass
Lead Marketing, Advisory AI
“You guys are able to take what everybody else refers to as a black box, which is LLM search results, and make it a white box.”
[Discovered Labs reviews]
Discovered Labs reviews from B2B SaaS leaders
Read what B2B SaaS marketing leaders say about working with Discovered Labs, with documented SEO and AEO results including 7x sales-accepted leads, 22% more organic meetings, and 167% more demo requests.
Discovered Labs is an organic search agency for B2B SaaS and technology companies, covering both SEO and answer engine optimization (AEO). Clients use the agency for AI visibility strategy, technical implementation, content engineering and off-page authority. Published case studies connect this work to sales-accepted leads, organic meetings, demo requests and pipeline.
Reviews on this page come from recorded customer interviews, published case studies and independently verified third-party reviews. Every testimonial has been approved by the named client for publication. Quotes may be shortened for clarity but are not combined across separate answers.
[Results at a glance]View all case studies →
Documented SEO and AEO results
Every figure below links to the full case study, including the strategy, work completed, and measurement context.
How Gladia grew sales-accepted leads 7x in four months
For Gladia, Discovered Labs combined SEO and AEO to grow monthly sales-accepted leads 7x in four months. LLM search drove virtually all of that growth and accounted for 93% of AI-referred sales-accepted leads, while high-quality leads grew roughly 3x and Gladia's LLM citation rate rose 9x.
7xSales-accepted leads
93%AI leads from LLMs
How incident.io grew organic meetings by 22%
A combined SEO and AEO program from Discovered Labs grew incident.io's organic meetings booked by 22% in four months, including a 50% month-over-month increase. AI visibility climbed from 38% to 64%, top-three keyword rankings expanded from 142 to 228 (+61%), and incident.io closed the competitive gap with PagerDuty.
+22%Organic meetings
38%→64%AI visibility
How organic search became Sova's top pipeline channel
Sova Assessment worked with Discovered Labs on a combined SEO and AEO strategy that increased organic demo requests by 167% and organic MQLs by 76% within four weeks. Organic generated six-figure pipeline and five-figure closed revenue, contributed more than 50% of year-to-date pipeline, and became Sova's #1 acquisition channel.
+167%Demo requests
6-figurePipeline in 4 weeks
[Client testimonials]
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What clients say about Discovered Labs
These reviews cover strategy, execution, technical depth, and the effect of SEO and AI search work on pipeline.
01 / AEO agency reviews
AEO strategy and AI visibility
Clients describe how Discovered Labs turns AI visibility data into an AEO strategy they can act on, with clear recommendations, technical diagnosis, and direct access to specialists.
Ana Banta
VP of Marketing, GetVocal
“The partnership was very strong, it was very educational, and the exchange always left clear takeaways and actionable items afterwards.”
“You need to be discoverable, you need to be visible. And you guys are making sure that our name pops up whenever someone is thinking about talent assessment.”
“The main result we saw really quickly was an increase in organic traffic and an increase in our share of voice in AI search. That wasn't something we were tracking before, but with your help we could see where we were placing compared with our competitors. We've also had more prospects and leads say they found out about Sova through AI.”
Julien
Growth Marketing, Granola
“What surprised me about working with Discovered is that you have your own dedicated tool, which makes it very easy to track what's actually happening with the numbers and the effect of the different tests we're running. It's also useful for managing and reviewing the content you produce.”
“It's not as easy as publishing more content. You can run into trouble very quickly if your answer is just churning out more stuff. Liam and team will help you understand the strategy inside of it, not just the tactical 'how do I publish more stuff?' side of it.”
“For most SaaS companies that don't have dedicated expertise, the amount of effort it takes to keep up with what's happening is significant. This is a space that changes, if not daily, certainly weekly. I don't have the time to keep up with all of it. I know that you do—this is your job, and this is what I pay you for.”
02 / B2B SaaS SEO agency reviews
B2B SaaS SEO and AEO results
Clients connect Discovered Labs' B2B SaaS SEO and AEO work to meetings booked, sales-accepted leads, ChatGPT referrals, and closed-won revenue across Google and AI search.
“Our sales-accepted leads have multiplied by seven at least, and growing actually. And LLM search drove virtually all of that growth.”
“From a lagging-metric perspective, we are getting more of the things we care about: more trials and more demos. From a leading-metric perspective, our citation share is very strong compared to competitors. When people are looking for alternatives, it's really important that we outrank our competitors—and I think we do very well there.”
“We've seen a massive increase in organic traffic. Our website was receiving lots of traffic from candidates checking what Sova does and how to pass the assessment, but now the organic traffic is directed toward more intent-based pages.”
Julien
Growth Marketing, Granola
“The result that matters the most is seeing the increase in NAU from the activity. It's become one of our main channels, and it's very exciting.”
Ben Glass
Lead Marketing, Advisory AI
“Within about three months, we saw really positive results. Year on year, we've doubled our meetings booked for these channels, and we've also doubled our closed-won revenue.”
Dan Harvey
Co-founder, Passion.io
“99% of agencies suck. But you guys do not. 1 month of working with you, and our referrals from ChatGPT are up 29%.”
03 / SEO and AEO agency reviews
Engineering-led SEO and AEO execution
Clients work with in-house engineers, AEO specialists, and editors who build measurement systems, implement site changes, and produce content for Google, LLM retrieval, and AI agents.
“We've already seen examples where somebody has come to us and said, 'My agent told me about you, and my agent said I should install you.' That is going to happen autonomously at some point. I know that people like you are thinking about what has to happen technically to make things like that work. That's what I pay you for—to understand the things that, unless I'm deep in the weeds of this technology, I'm going to miss.”
“What we really loved about you guys is that you really know what you're doing—not just talking about it, but really implementing systems that are able to create high-quality content and help us improve the technical aspect of our own website.”
“There was a big technical audit led by your team that really helped us identify the gaps we had. We received a lot of help from the team in that regard—one big part of this we didn't necessarily think would be as substantial as it was, but that really made a difference.”
“There are very few agencies in this space that could help us with the kind of technical content that we have. It's not just B2B, it's also developer marketing—a niche within a niche where you often feel like no one can understand the product and the ICP is way too technical. But with you guys, that worked out really well.”
“The biggest asset has been you guys explaining how things work. You're not only advising us on what you think is best and doing things in the background on the website—you explain why we're making certain choices, what will work best, and the best course of action.”
Ben Glass
Lead Marketing, Advisory AI
“The site assessment and site hygiene, you were able to diagnose that and then fix it. The speed at which that was done was more or less one or two days, and we could already see a lift from that.”
Liam Collins
Head of Performance, Instantly
“We're working with Discovered Labs and have achieved excellent results. Highly recommend the team's delivery—they consistently put out a higher volume of content than the norm.”
04 / SEO and AEO agency for startups
SEO and AEO support for lean marketing teams
Early-stage teams describe Discovered Labs as an embedded SEO and AEO partner that onboards quickly, expands specialist capacity, and starts shipping without adding another internal hire.
“Discovered Labs could become like an extension of your team that onboards very quickly and starts shipping things from day one. For an early-stage startup, that's especially compelling.”
“The most impressive thing I've experienced working with you is that I just look at you as part of my team. You're the digital marketer on my team who runs AEO and SEO, and you take this off our plate. When you need help, you jump in and ask. When you don't, you just execute, deliver results, and report in a meaningful way. I don't have to worry about it—it just happens.”
Julien
Growth Marketing, Granola
“You guys are very responsive, and I found that you are also very autonomous and can drive a lot of projects, especially on content production, with little involvement on our end. You are still giving us the opportunity to review everything, which is great.”
[What we do]
SEO and AEO built around pipeline
Discovered Labs combines measurement, technical SEO, content engineering, digital PR, and AI-search optimization for B2B teams.
[Buyer questions]
Frequently asked questions about Discovered Labs
Short answers for buyers comparing SEO and AEO agencies.
What do Discovered Labs reviews say?
Discovered Labs reviews describe an embedded, responsive SEO and AEO partner with strategic and engineering depth. Clients credit the team with turning AI visibility into actionable work, implementing website changes, producing technical content at scale, and connecting organic and AI search activity to demos, qualified leads, and pipeline.
Are Discovered Labs reviews independently verified?
The reviews page attributes every testimonial to a named customer, role, and company, while documented results link to full case studies with the starting point, work completed, timeframe, and measurement context. Discovered Labs also has a Clutch profile containing independently verified third-party client reviews and ratings.
What SEO and AEO results has Discovered Labs delivered?
Published Discovered Labs case studies report 7x growth in sales-accepted leads for Gladia in four months, 22% more organic meetings and AI visibility rising from 38% to 64% for incident.io, and 167% more organic demo requests plus six-figure pipeline for Sova Assessment within four weeks.
Is Discovered Labs an SEO agency or an AEO agency?
Discovered Labs is a combined SEO and answer engine optimization agency for B2B companies. Its programs cover Google and AI search together, including AI visibility measurement, content engineering, technical implementation, digital PR, Reddit and off-page authority, and conversion reporting tied to qualified demand and pipeline.
How is Discovered Labs different from a traditional SEO or content agency?
Discovered Labs combines senior SEO and AEO strategy with proprietary measurement software, in-house engineering, content production, and off-page execution. Client reviews emphasize that the work goes beyond publishing more articles: the team diagnoses visibility gaps, implements technical changes, tracks competitors, and reports how organic and AI search affect pipeline.
Does Discovered Labs only produce content?
No. Content production is one part of a broader SEO and AEO program. Discovered Labs also runs technical and AI visibility audits, implements eligible website fixes, monitors citations and competitor share of voice, develops commercial pages, builds off-page authority through digital PR and Reddit, and reports performance against business outcomes.
How does Discovered Labs measure AEO and AI visibility?
Discovered Labs measures visibility across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews using fixed buyer-language prompt sets and named competitor benchmarks. Reporting connects leading indicators such as mentions, citations, and share of voice with referral traffic, CRM attribution, self-reported discovery, qualified leads, meetings, and pipeline.
What companies are the best fit for Discovered Labs?
Discovered Labs is best suited to B2B SaaS and technology companies that need measurable growth across Google and AI search without building every specialty in-house. Published customers include incident.io, Gladia, Sova Assessment, Instantly, Granola, Passion.io, and Advisory AI, including technical products and developer-focused categories.
Should a company hire Discovered Labs instead of an AEO tool or an in-house team?
Discovered Labs fits teams that want managed strategy and execution rather than another dashboard to operate themselves. Client reviews describe the agency as an autonomous extension of the marketing team. Companies with established internal SEO, editorial, engineering, and AEO specialists may need less outside support or a narrower engagement.
How quickly can Discovered Labs produce SEO and AEO results?
Timelines depend on the company's starting point, market, website, and competition. Published examples include Sova Assessment increasing organic demo requests 167% within four weeks, Gladia growing sales-accepted leads 7x in four months, and incident.io increasing organic meetings 22% in four months. These case studies are evidence, not guarantees.
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