Discovered Labs Podcast

Learn how to win SEO and AI search (AEO/GEO). Lessons and strategies shared from my experience helping $10m - $50m ARR companies get more customers from AI and traditional search. discoveredlabs.com

The NEW Way of SEO in 2026

The NEW Way of SEO in 2026

Get discovered and win the AI Search race before your competitors do: https://discoveredlabs.com/Reddit threads finder for AI search: https://discoveredlabs.com/tools/reddit-threads-finderAEO content ...

11:55
Copy This Reddit Strategy, It'll Blow Up Your Business

Copy This Reddit Strategy, It'll Blow Up Your Business

Get discovered and win the AI Search race before your competitors do: https://discoveredlabs.com/ Reddit threads finder for AI search: https://discoveredlabs.com/tools/reddit-threads-finder AEO cont...

09:02
If I Started SEO in 2026, I'd Do This

If I Started SEO in 2026, I'd Do This

Get discovered and win the AI Search race before your competitors do: https://discoveredlabs.com/ Reddit threads finder for AI search: https://discoveredlabs.com/tools/reddit-threads-finder AEO cont...

13:33
SEO Is About to Change Forever (and nobody even realises)

SEO Is About to Change Forever (and nobody even realises)

Get discovered and win the AI Search race before your competitors do: https://discoveredlabs.com/ Reddit threads finder for AI search: https://discoveredlabs.com/tools/reddit-threads-finder AEO cont...

16:30
Ultimate Guide to Dominating AI Search Results in 2026 (GEO B2B SaaS)

Ultimate Guide to Dominating AI Search Results in 2026 (GEO B2B SaaS)

Book a free call with me: https://discoveredlabs.com/ In this video, I break down how you can dominate AI search results as a B2B SaaS company. Check out how we ranked a B2B SaaS #1 in ChatGPT: http...

28:19
This Clay Workflow Gets 10x Better Cold Email Results (Full Setup)

This Clay Workflow Gets 10x Better Cold Email Results (Full Setup)

Learn the exact Clay workflow that turns LinkedIn job postings into hyper-personalized cold emails at scale. This technical walkthrough shows how recruitment agencies are achieving 5-10x better respon...

30:40
AI SEO/GEO Guide: How We Ranked a B2B SaaS #1 in ChatGPT (2026 case study)

AI SEO/GEO Guide: How We Ranked a B2B SaaS #1 in ChatGPT (2026 case study)

Learn how we ranked a B2B SaaS #1 in ChatGPT, taking them from 575 to 3.5k+ trials/mo in 7 weeks. (updated figures). This AEO case study shares Discovered Lab's CITABLE framework for winning AI search...

1:30:36
SEO Is Not AEO or GEO - Here's Why (Differences Explained)

SEO Is Not AEO or GEO - Here's Why (Differences Explained)

SEO is not the same as AEO (Answer Engine Optimization) and here's why. In this video, I outline the differences between traditional SEO and AEO which gets you mentioned and cited in AI overviews and...

57:53
How To Win AI Search for B2B SaaS (Full Guide 2026) | AEO vs GEO vs SEO

How To Win AI Search for B2B SaaS (Full Guide 2026) | AEO vs GEO vs SEO

How B2B SaaS teams get picked (and cited) by Google’s AI Overviews and LLMs like ChatGPT, Gemini, Claude, and Perplexity. In this video, I break down a practical playbook to earn mentions & citat...

1:14:50
He Got 20k LinkedIn Followers In 14 Months, Here's How | Dan Rosenthal

He Got 20k LinkedIn Followers In 14 Months, Here's How | Dan Rosenthal

Early-stage B2B SaaS startup founder? Watch this: https://youtu.be/QAbR_eZaS-Y Long-form breakdowns on hitting your first $1m in SaaS: https://www.efficient-growth.com/ *Chapters* 00:00 The Journe...

47:15
How to create B2B product pages that convert (tutorial)

How to create B2B product pages that convert (tutorial)

If you want to learn B2B marketing frameworks: https://visualmarketers.beehiiv.com/ *Chapters* 00:00 The Importance of Product Pages 04:11 Understanding Product Page Structure 10:53 Defining Product...

40:37
50 AI Agents run this SaaS company (Top 3 Explained)

50 AI Agents run this SaaS company (Top 3 Explained)

Early-stage B2B SaaS startup founder? Watch this: https://youtu.be/QAbR_eZaS-Y Long-form breakdowns on hitting your first $1m in SaaS: https://www.efficient-growth.com/ If you want to learn B2B mar...

43:03
He Sends 1.5M Cold Emails Per MONTH, here's what works in 2025

He Sends 1.5M Cold Emails Per MONTH, here's what works in 2025

Early-stage B2B SaaS startup founder? Watch this: https://youtu.be/QAbR_eZaS-Y Long-form breakdowns on hitting your first $1m in SaaS: https://www.efficient-growth.com/ If you want to learn B2B mar...

46:21
5 SaaS Websites You Should Copy (Full Breakdown)

5 SaaS Websites You Should Copy (Full Breakdown)

How to build an entire website with AI: https://marketingvisualised.beehiiv.com/p/how-to-build-a-website-with-ai-breakdown Help buyers understand your product and measure engagement with clickable pr...

24:54
How to improve your value proposition with message testing

How to improve your value proposition with message testing

In this ep of The Perfect SaaS Website, I'm joined by Gab Bujold, a B2B product marketer who helps startups achieve message-market fit. Watch previous episodes of The Perfect SaaS Website series: htt...

40:21
These 4 Variables MAKE or BREAK SaaS startups

These 4 Variables MAKE or BREAK SaaS startups

Early-stage B2B SaaS startup founder? You might find these valuable: https://youtu.be/QAbR_eZaS-Y https://youtu.be/LRSH-9q5iqc The structured interview method: https://www.efficient-growth.com/c/re...

35:10
SaaS Website Messaging That Added 3M Orders at Deliveroo (Breakdown)

SaaS Website Messaging That Added 3M Orders at Deliveroo (Breakdown)

In this episode of The Perfect SaaS Website, I'm joined by Alicia Carney, who was previously head of B2B product marketing at Deliveroo and now the head of marketing at Ravio. We discuss the importa...

34:17
$100m SaaS companies pay this guy to help them stand out (workshop)

$100m SaaS companies pay this guy to help them stand out (workshop)

Most B2B SaaS companies don't have a messaging or marketing channel problem, they have a positioning problem. In simple terms, they aren't doing an effective job of influencing the market's perception...

36:53
How To Find Winning SaaS Ideas In 2025 (No BS)

How To Find Winning SaaS Ideas In 2025 (No BS)

Early-stage B2B SaaS founder? I will get you to $1m ARR: growsaas.com The structured interview method: https://www.efficient-growth.com/c/resource-saas-idea-validation 00:00 Why startups fail and in...

1:11:46
B2B Marketing Executive Teaches Customer Research (Tutorial)

B2B Marketing Executive Teaches Customer Research (Tutorial)

After working with 50+ B2B SaaS startups, the SINGLE biggest mistake I see startups make is not doing deep enough with their target market. It's the boring, grunt work that everyone loves to avoid but...

26:22
$0 to $100,000s SaaS revenue in 6 months | Interview with ListMint founder

$0 to $100,000s SaaS revenue in 6 months | Interview with ListMint founder

Early-stage B2B SaaS startup founder? Some content you might find helpful: https://youtu.be/LRSH-9q5iqc?si=_fq7DG2GcegcqTU7 https://youtu.be/93a2wx7f4CY?si=WCOoz1xIQD4_jpeG https://youtu.be/QAbR_eZaS...

09:01
How To Validate A SaaS Product In 2025 (1+ Hour Course)

How To Validate A SaaS Product In 2025 (1+ Hour Course)

Early-stage B2B SaaS startup founder? Watch this: https://youtu.be/93a2wx7f4CY Hit your first $1M ARR: https://www.growsaas.com/ Long-form breakdowns on hitting your first $1m in SaaS: https://www.e...

1:23:25
How To Rapidly Test SaaS Value Proposition With Cold Email In 2024 (1hr+ Video)

How To Rapidly Test SaaS Value Proposition With Cold Email In 2024 (1hr+ Video)

Early-stage B2B SaaS founder? We will work with you to hit your first $1M: growsaas.com How Henry 3x'd his MRR in 6 months: https://youtu.be/rMCZl2xdk_4 How Iman Ghadzi added $1M: https://youtu.be/ct...

1:35:00
Beat Startup Competition With Narrative-Led Growth | Joe Daniels | The Buyer's Journey

Beat Startup Competition With Narrative-Led Growth | Joe Daniels | The Buyer's Journey

Subscribe to new channel: https://www.youtube.com/@UCNny05uGcORED7pErvggeJA I caught up with Joe Daniels, founder of Spiel agency that helps B2B SaaS startups beat competition through narrative-led ...

44:05
How B2B Startups Can Dominate A Market (Without Venture Capital)

How B2B Startups Can Dominate A Market (Without Venture Capital)

Early-stage B2B SaaS startup founder? Watch this: https://youtu.be/QAbR_eZaS-Y Long-form breakdowns on hitting your first $1m in SaaS: https://www.efficient-growth.com/ Connect on LinkedIn: /in/liam...

54:33
I Helped Iman Ghadzi & Pierre Make An Extra $1M For Flozy, A B2B SaaS Startup

I Helped Iman Ghadzi & Pierre Make An Extra $1M For Flozy, A B2B SaaS Startup

This video is a client interview between Pierre, who is the co-founder of Flozy along with Iman Ghadzi, and my co-founder Will. Will and I run growsaas[dot]com, where we help early-stage B2B SaaS fou...

14:57
Adam Robinson: $1M ARR in 16 weeks with Founder-Led Marketing

Adam Robinson: $1M ARR in 16 weeks with Founder-Led Marketing

Adam Robinson is the CEO & Founder of Retention and RB2B, both bootstrapped SaaS startups. Early-stage B2B SaaS startup founder? Watch this: https://youtu.be/QAbR_eZaS-Y Connect on LinkedIn: /in...

47:13
Chrome Ext To 7-figure ARR Bootstrapped SaaS startup | Interview with Zach Murray from Foreplay

Chrome Ext To 7-figure ARR Bootstrapped SaaS startup | Interview with Zach Murray from Foreplay

Early-stage B2B SaaS founder? Watch this: https://youtu.be/QAbR_eZaS-Y Connect on LinkedIn: /in/liamdunne05 Twitter: @saasliam Instagram: @saasliam Zach's links: Start a free trial of Foreplay at f...

43:21
Increased MRR by 3x in 6 months - Interview with GrowSaaS portfolio founder Henry Purchase

Increased MRR by 3x in 6 months - Interview with GrowSaaS portfolio founder Henry Purchase

Early-stage B2B SaaS founder? Rapidly hit your first $1M: growsaas.com Update: We're now at 10x growth within 10 months. Connect on LinkedIn: /in/liamdunne05 Twitter: @saasliam Instagram: @saasliam ...

14:39
Full SaaS Cold Email Course (1+ Hour)

Full SaaS Cold Email Course (1+ Hour)

Early-stage B2B SaaS founder? We will help install this into your business and help you hit your first $1M: growsaas.com 00:00 Introduction and background on cold email success 03:08 Evolution of col...

2:14:29
B2B SaaS startups: How to create better content

B2B SaaS startups: How to create better content

Are you an early-stage SaaS founder? I recently put together this video for you: https://www.youtube.com/watch?v=gN8QSM5AGMI&t=0s Connect on LinkedIn: /in/liamdunne05 Twitter: @saasliam Instagra...

50:36
$90k/mo With Software-Enabled Outbound Agency - Ryan Doyle at Sales.co

$90k/mo With Software-Enabled Outbound Agency - Ryan Doyle at Sales.co

Are you an early-stage SaaS founder? I recently put together this video for you: https://youtu.be/gN8QSM5AGMI?si=iBTj4Fn9zoNknI7d Connect on LinkedIn: /in/liamdunne05 Twitter: @saasliam Instagram: @s...

29:03
How To Efficiently Monopolise Your Market in 2024 (B2B SaaS)

How To Efficiently Monopolise Your Market in 2024 (B2B SaaS)

RIP the Golden Era of SaaS. Here's a definitive guide for B2B SaaS companies to stand out and dominate their market in 2024. Over 1 hour of data, predictions, tactical recommendations and the emerge...

1:07:27
The Scientific Formula to Standing Out for B2B SaaS companies

The Scientific Formula to Standing Out for B2B SaaS companies

Are you an early-stage SaaS founder? I recently put together this video for you: https://youtu.be/gN8QSM5AGMI?si=iBTj4Fn9zoNknI7d Connect on LinkedIn: /in/liamdunne05 Twitter: @saasliam Instagram: @s...

24:17
$1M ARR in 90 days for this B2B SaaS startup | Andre Haykal Jr, founder of ListKit tells the story

$1M ARR in 90 days for this B2B SaaS startup | Andre Haykal Jr, founder of ListKit tells the story

Are you an early-stage SaaS founder? I recently put together this video for you: https://youtu.be/gN8QSM5AGMI?si=iBTj4Fn9zoNknI7d Connect on LinkedIn: /in/liamdunne05 Twitter: @saasliam Instagram: @s...

40:48
How To Reach Escape Velocity (Without External Investment)

How To Reach Escape Velocity (Without External Investment)

Are you an early-stage SaaS founder? I recently put together this video for you: https://youtu.be/gN8QSM5AGMI?si=iBTj4Fn9zoNknI7d Connect on LinkedIn: /in/liamdunne05 Twitter: @saasliam Instagram: @s...

37:13
Create a WINNING Lead Magnet for your B2B SaaS | B2b Marketing Lead Generation

Create a WINNING Lead Magnet for your B2B SaaS | B2b Marketing Lead Generation

Are you an early-stage SaaS founder? I recently put together this video for you: https://youtu.be/gN8QSM5AGMI?si=iBTj4Fn9zoNknI7d Connect on LinkedIn: /in/liamdunne05 Twitter: @saasliam Instagram: @s...

29:47
How to Ethically Steal Winning Campaign Ideas | SaaS marketing funnels

How to Ethically Steal Winning Campaign Ideas | SaaS marketing funnels

Are you an early-stage SaaS founder? I recently put together this video for you: https://youtu.be/gN8QSM5AGMI?si=iBTj4Fn9zoNknI7d Connect on LinkedIn: /in/liamdunne05 Twitter: @saasliam Instagram: @s...

34:06
Zero to $8M ARR in less than 2 years | Raul Kaevand, co-founder of Instantly.ai | SaaS growth

Zero to $8M ARR in less than 2 years | Raul Kaevand, co-founder of Instantly.ai | SaaS growth

Are you an early-stage SaaS founder? I recently put together this video for you: https://youtu.be/QAbR_eZaS-Y Connect on LinkedIn: /in/liamdunne05 Twitter: @saasliam Instagram: @saasliam --- This i...

47:12
Convert More Leads With These B2b SaaS Marketing Tactics | B2b marketing strategies

Convert More Leads With These B2b SaaS Marketing Tactics | B2b marketing strategies

Are you an early-stage SaaS founder? I recently put together this video for you: https://youtu.be/gN8QSM5AGMI?si=iBTj4Fn9zoNknI7d Connect on LinkedIn: /in/liamdunne05 Twitter: @saasliam Instagram: @s...

40:57
5 SaaS exits, 100k subs on YT, Book author - [Alex Berman] | SaaS Growth #1

5 SaaS exits, 100k subs on YT, Book author - [Alex Berman] | SaaS Growth #1

In this episode of SaaS growth, I talk with serial entrepreneur Alex Berman, founder of Omni.us, exited co-founder of Pony Express, and a bestselling book author. We discuss his past, how he juggles ...

43:46
The Secret to SaaS Landing Pages That Convert | Step-by-step breakdown

The Secret to SaaS Landing Pages That Convert | Step-by-step breakdown

Are you an early-stage SaaS founder? I recently put together this video for you: https://youtu.be/gN8QSM5AGMI?si=iBTj4Fn9zoNknI7d In this video, I explain how to create a high-converting SaaS marketi...

27:28
Learn How to Build a Profitable SaaS Marketing Funnel | Step-by-step breakdown

Learn How to Build a Profitable SaaS Marketing Funnel | Step-by-step breakdown

Are you an early-stage SaaS founder? I recently put together this video for you: https://youtu.be/gN8QSM5AGMI?si=iBTj4Fn9zoNknI7d In this video, I explain how to create a high-converting SaaS marketi...

26:07