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01
Low-quality links from irrelevant sites.
Your links come from websites with weak editorial standards and little connection to your category or buyers.
[Link building]
Link building agency for B2B SaaS
We build relevant, high-authority backlinks to your priority pages and secure brand mentions on relevant websites to support visibility on Google and in AI answers.
B2B SaaS companies trust Discovered Labs
Read case studiesI have recommended you to multiple peer CMOs. There are large organizations like Hubspot and Ramp who have dedicated teams to work on large projects like AEO. For everyone else (except my competitors) there's Discovered Labs!
Tom Wentworth
CMO, incident.io
Link building too often loses sight of business goals.
Link counts and Domain Rating alone do not show business impact. Without relevant, credible publishers and a clear pillar strategy, more placements may do little to help your commercial pages reach the right buyers.
02
Domain Rating becomes the goal.
A higher DR score can make a campaign look successful while relevant rankings and organic traffic barely move.
03
Links without a pillar strategy.
Placements are pursued in isolation, without a pillar strategy connecting priority topics, supporting content and links to the commercial pages you want to grow.
[Link building services]
How we plan, check and deliver your links
01
Find and qualify relevant link opportunities
hubspot.comWe plan keywords, priority pages and anchor text around your commercial priorities, search opportunities and existing backlinks, then find relevant websites.
Our proprietary 13-check scoring system helps us select high-quality websites by assessing authority, traffic, spam signals, audience fit and link patterns. Our team manually reviews topical relevance and article fit before contacting publishers.
Keyword strategyWebsite screeningPublisher outreach
“I have recommended you to multiple peer CMOs.”
Tom Wentworth
CMO, incident.io
02
Secure relevant backlinks and brand mentions
We write content and product blurbs for relevant articles, matching each backlink to a suitable priority page. We keep your messaging consistent across placements to reinforce the connection between your brand, your category and the problems you solve.
We negotiate publisher terms, agree the content and placement details, and coordinate publication.
Link insertionsGuest postingBrand mentions
“We're working with Discovered Labs and have achieved excellent results.”
Liam Collins
Head of Performance, Instantly
03
Create original research and pitch it to relevant publications
We plan original research around your priority topics, collect and analyze the data, and turn the findings into reports and supporting content. We then pitch the research to relevant publications to create opportunities for coverage and backlinks.
Research and digital PR campaigns are scoped separately.
Explore our original research
Research designData analysisPR outreach
“You guys are a highly technical, AI-native agency. Not just talking about it, but really implementing systems.”
Anna
Head of Marketing, Gladia
04
Track rankings, search visibility and traffic
We track your keyword rankings, Google search impressions and clicks over time.
Your monthly report shows these trends alongside the backlinks we've delivered, helping you assess progress and decide where to focus next.
Ranking trendsSearch visibilityMonthly reporting
“The partnership was very strong, it was very educational, and the exchange always left clear takeaways and actionable items afterwards.”
Ana Banta
VP of Marketing, GetVocal
[Case studies]
Documented SEO and AEO results
“You guys are able to take what everybody else refers to as a black box, which is LLM search results, and make it a white box.”
100%Year-on-year increase in demo requests
Ben Glass
Marketing Lead, AdvisoryAI
“You need to be discoverable, you need to be visible. And you guys are making sure that our name pops up whenever someone is thinking about talent assessment.”
+167%Increase in organic demo requests
Sabina Reghellin
Content Marketing Manager, Sova Assessment
“Our sales-accepted leads have multiplied by seven at least, and growing actually. And LLM search drove virtually all of that growth.”
7xGrowth in sales-accepted leads
Anna
Head of Marketing, Gladia
“I have recommended you to multiple peer CMOs. There are large organizations like Hubspot and Ramp who have dedicated teams to work on large projects like AEO. For everyone else (except my competitors) there's Discovered Labs!”
+22%Organic meetings booked
Tom Wentworth
CMO, incident.io
“The partnership was very strong, it was very educational, and the exchange always left clear takeaways and actionable items afterwards.”
3xOrganic demo-intent leads
Ana Banta
VP of Marketing, GetVocal
Backlinks built around your market and product
How we match publishers, anchor text and product messaging to your priority pages and topics.
Publishers relevant to your market
We target SaaS and specialist industry publications that cover your category. For placements in existing articles, we prioritize topical fit, then compare organic traffic to choose between relevant opportunities.
Anchor text matched to your pages
We choose anchor text that fits the surrounding sentence and the page it links to. Your existing backlinks guide the balance of brand names, descriptive phrases and relevant keywords.
onboardly.com
CS teams can keep onboarding checklists in one place.
harbor.example
Onboarding checklists/features/onboardingProduct blurbs that reinforce your positioning
Our Product Relevance Map connects your brand with its category, capabilities, integrations and the problems it solves. We select the connections relevant to each article, writing blurbs that keep your product messaging consistent across publishers.
Customer onboarding tools
Harbor is an onboarding platform with onboarding checklists for customer success teams.
- Category
- Capability
- Audience
- Category
- onboarding platform
- Capability
- onboarding checklists
- Audience
- customer success teams
[FAQ]
Questions about our link building service
Can I buy link building as a standalone service?
Yes. Discovered Labs offers standalone link building for B2B SaaS companies. You don't need an SEO or AEO retainer.
What does your link building service include?
We handle strategy, publisher research, outreach, placement content, negotiation and reporting. Tactics include guest posts, link insertions, pitches for inclusion in relevant listicles and comparisons, and requests to add backlinks to existing unlinked brand mentions. Publisher arrangements can involve fees or link exchanges.
How do you choose websites for backlinks?
Our proprietary 13-check scoring system assesses authority, traffic, spam signals, audience fit and link patterns. Our team also reviews topical relevance and article fit before contacting publishers, helping us select high-quality websites for your campaign.
What is the difference between a backlink and a brand mention?
A backlink links from another website to yours. A brand mention names your company and may include a link. Our service pursues both.
Do backlinks guarantee Google rankings or AI citations?
No. Backlinks can help, but they aren't required to appear in Google or AI answers. They can't fix every search problem. We consider link building alongside your content and technical SEO, without promising rankings or AI citations.
Is digital PR included in link building?
Original research and digital PR campaigns are scoped separately. The work can include research planning, data collection and analysis, reports and supporting content, and pitching the findings to relevant publications for coverage and backlinks.
How long does link building take to show results?
There is no fixed timeline for ranking or traffic gains. A published backlink and a change in search performance are separate milestones. We review progress monthly.
How do you measure link building performance?
Your monthly report tracks keyword rankings, Google search impressions and clicks alongside the backlinks delivered. We use these trends to assess progress and choose priorities, accounting for other SEO work when interpreting changes in search performance.
Build backlinks around your business goals
Talk with our team about the commercial pages you want to rank and how our link building service could support them.