[Case studies]

AEO and SEO case studies on B2B SaaS companies we've helped

See how we turn organic and AI search into qualified pipeline, not just traffic.

Read Discovered Labs client reviews →

[ Trusted by B2B SaaS companies ]

Instantlyincident.ioGranolaSovaStuutCloud EmployeeGladiaPaybisGetVocalTeachableComposio
“Our sales-accepted leads have multiplied by seven at least, and growing actually. And LLM search drove virtually all of that growth.”
Anna
Head of Marketing, Gladia
7x
Growth in sales-accepted leads
93%
Of AI-referred leads from LLM search
Read the case study →

More AEO and SEO case studies#

How we grow pipeline for B2B SaaS teams across search and AI.

AdvisoryAI

“You guys are able to take what everybody else refers to as a black box, which is LLM search results, and make it a white box.”

Ben Glass

Ben Glass

Marketing Lead, AdvisoryAI

How AdvisoryAI achieved 100% year-on-year demo growth with SEO and AI search

100%

Year-on-year increase in demo requests

54%

Increase in AI citation rate

GetVocal

“The partnership was very strong, it was very educational, and the exchange always left clear takeaways and actionable items afterwards.”

Ana Banta

Ana Banta

VP of Marketing, GetVocal

How GetVocal tripled organic demo-intent leads during an SEO and AEO engagement

3x

Organic demo-intent leads

27x

Non-branded Google impressions

Granola

“The result that matters the most is seeing the increase in NAU from the activity. It's become one of our main channels, and it's very exciting.”

Julien

Julien

Growth Marketing, Granola

How Granola grew to thousands of monthly activated users from AI search

+4,600%

Increase in monthly activated users from AI search

+134%

Increase in organic sessions

incident.io

“I have recommended you to multiple peer CMOs. There are large organizations like Hubspot and Ramp who have dedicated teams to work on large projects like AEO. For everyone else (except my competitors) there's Discovered Labs!”

Tom Wentworth

Tom Wentworth

CMO, incident.io

How incident.io closed the gap on PagerDuty and grew organic meetings 22%

+22%

Organic meetings booked

38%→64%

AI visibility score

Sova Assessment

“You need to be discoverable, you need to be visible. And you guys are making sure that our name pops up whenever someone is thinking about talent assessment.”

Sabina Reghellin

Sabina Reghellin

Content Marketing Manager, Sova Assessment

How organic search became Sova's #1 pipeline channel

+167%

Increase in organic demo requests

#1

Channel for leads and MQLs

Anonymous B2B SaaS (NDA)

“We shipped 66 optimized articles in one month, fixed critical technical issues, and drove 3,500+ AI-referred trials through deliberate AEO implementation.”

6x

AI-referred trials in 7 weeks

How a B2B SaaS company 6x'd trials from AI recommendations in seven weeks

6x

AI-referred trials in 7 weeks

3,500+

AI-referred trials driven

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