How AI and Google decide what to recommend
Evidence-led field notes on AEO, SEO, and AI visibility, from the team reverse-engineering how the engines work.
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How do B2B SaaS companies get recommended by AI search engines in 2025?
Forget SEO. AI sends qualified leads to companies that publish answer blocks, dominate Reddit, and keep facts consistent. 30-day playbook inside.
Liam Dunne6 minAEO
What is Answer Engine Optimization (AEO)? Complete Guide
Answer Engine Optimization (AEO) is the practice of tailoring your content so that AI-powered search tools can understand it and present it as the definitive answer to user questions.
Liam Dunne7 minAEO
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Discover how AI search talks about your brand today, and what to do about it.