How AI and Google decide what to recommend
Evidence-led field notes on AEO, SEO, and AI visibility, from the team reverse-engineering how the engines work.
[ Filtered posts ]
Why most AEO tools give you noise (and what a real test bed looks like)
Most AEO dashboards report rate moves without uncertainty bounds. Here's the math and the prompt-set, variance, and trend tests every measurement should pass.
Ben Moore11 minAEO
How do B2B SaaS companies get recommended by AI search engines in 2025?
Forget SEO. AI sends qualified leads to companies that publish answer blocks, dominate Reddit, and keep facts consistent. 30-day playbook inside.
Liam Dunne6 minAEO
[See how AI talks about your brand]
Make AI recommend you when buyers ask.
Discover how AI search talks about your brand today, and what to do about it.