Liam Dunne
Co-founder of Discovered Labs, the AEO/GEO agency that gets B2B SaaS companies ranked on Google and recommended by ChatGPT, Claude, and Perplexity. He's spent years scaling B2B SaaS growth — helping multiple companies pass $1M ARR and taking Instantly.ai to $20M ARR in three years — and now publishes on AI search to an audience of 20,000+ marketers.
Is AEO different to SEO, or is it all one big grift?
Is AEO or GEO different to SEO? This article covers how the difference in technologies impact the tactics and priorities.
Liam DunneHow ChatGPT uses Reciprocal Rank Fusion for AI citations
How ChatGPT uses Reciprocal Rank Fusion to blend keyword and semantic search results into citations that reward consistency over authority. RRF explains why your #1 Google rankings disappear in AI answers while competitors who rank #4 across multiple retrieval methods win the citation.
Liam Dunne7 Best GEO Agencies For B2B SaaS (2026 Review)
Compare the 7 best GEO agencies for B2B SaaS by methodology, pricing, AI tracking tools, and proven results to boost AI citations. Learn which specialized partners deliver measurable pipeline impact with transparent pricing and month to month flexibility versus long term contracts.
Liam DunneAnswer Engine Optimization Playbook: How to get cited by ChatGPT, Claude and Perplexity [2025]
Nearly half of B2B buyers use AI for vendor research, yet most companies remain invisible in ChatGPT and Claude responses. Learn how Discovered Labs' CITABLE framework helps B2B brands get cited by AI.
Liam DunneCITABLE: The AEO content framework we use to get B2B brands cited by AI
CITABLE is Discovered Labs' 7-part framework for creating pages that answer engines can quote, verify, and keep fresh. It's built for B2B teams who want to be recommended by ChatGPT, Claude, Perplexity, and Google's AI experiences, not just rank in classic SERPs.
Liam DunneIs AEO the same as SEO? Differences in 2025
AEO isn't new SEO. It extends SEO into AI answers (Google AI Overviews, Copilot, Perplexity) so your brand is cited and chosen.
Liam DunneHow do B2B SaaS companies get recommended by AI search engines in 2025?
Forget SEO. AI sends qualified leads to companies that publish answer blocks, dominate Reddit, and keep facts consistent. 30-day playbook inside.
Liam DunneWhat is Answer Engine Optimization (AEO)? Complete Guide
Answer Engine Optimization (AEO) is the practice of tailoring your content so that AI-powered search tools can understand it and present it as the definitive answer to user questions.
Liam DunneMake AI recommend you when buyers ask.
Discover how AI search talks about your brand today, and what to do about it.