How AI and Google decide what to recommend
Evidence-led field notes on AEO, SEO, and AI visibility, from the team reverse-engineering how the engines work.
Answer Engine Optimization Playbook: How to get cited by ChatGPT, Claude and Perplexity [2025]
Nearly half of B2B buyers use AI for vendor research, yet most companies remain invisible in ChatGPT and Claude responses. Learn how Discovered Labs' CITABLE framework helps B2B brands get cited by AI.
Liam DunneCITABLE: The AEO content framework we use to get B2B brands cited by AI
CITABLE is Discovered Labs' 7-part framework for creating pages that answer engines can quote, verify, and keep fresh. It's built for B2B teams who want to be recommended by ChatGPT, Claude, Perplexity, and Google's AI experiences, not just rank in classic SERPs.
Liam DunneWhy AI Visibility Trackers Are Not Measuring What You Think They Are
The majority of the AI visibility tracking industry is built on a fundamental measurement error. They're using incognito mode to test platforms where real users are logged in with completely different capabilities.
Ben MooreThe Scientific Method for AEO: How to Model, Test, & Win AI Search For Your Brand
Combining statistical methods some of which are based on research from Anthropic, have given us the statistical framework to bring Kyle Roof-style scientific testing to the AI age. At Discovered Labs, we transform AEO from educated guesswork into predictable, measurable wins.
Ben MooreIs AEO the same as SEO? Differences in 2025
AEO isn't new SEO. It extends SEO into AI answers (Google AI Overviews, Copilot, Perplexity) so your brand is cited and chosen.
Liam DunneHow do B2B SaaS companies get recommended by AI search engines in 2025?
Forget SEO. AI sends qualified leads to companies that publish answer blocks, dominate Reddit, and keep facts consistent. 30-day playbook inside.
Liam DunneWhat is Answer Engine Optimization (AEO)? Complete Guide
Answer Engine Optimization (AEO) is the practice of tailoring your content so that AI-powered search tools can understand it and present it as the definitive answer to user questions.
Liam DunneMake AI recommend you when buyers ask.
Discover how AI search talks about your brand today, and what to do about it.