Ben Moore
Ex-Stanford AI researcher who's led engineering teams at Aurora (self-driving cars) and built fraud detection systems at Stripe, Coinbase, and Brex. Brings genuine understanding of how LLMs work to every client strategy, and architected the CITABLE framework and proprietary tools that power Discovered Labs' results.
Why most AEO tools give you noise (and what a real test bed looks like)
Most AEO dashboards report rate moves without uncertainty bounds. Here's the math and the prompt-set, variance, and trend tests every measurement should pass.
Ben MooreHow Google AI Overviews works
Google AI Overviews does not use top-ranking organic results. Our analysis reveals a completely separate retrieval system that extracts individual passages, scores them for relevance & decides whether to cite them.
Ben MooreHow Google AI Mode ads work today (and what they might look like tomorrow)
Our team analyzed network traffic from Google AI Mode in January 2026. The capture included 547 Google flows and over 1,300 total requests during AI Mode sessions. The findings paint a clear picture of how Google is preparing to monetize AI-generated search results.
Ben MooreHow Google AI Mode works
Google AI Mode is not simply a UI layer on top of traditional search. It is a completely different rendering pipeline. Google AI Mode runs 816 active experiments simultaneously, routes queries through five distinct backend services, and takes 6.5 seconds on average to generate a response.
Ben MooreHow Google AI Overviews ads work today and where they're heading
We breakdown how how AI Overviews work and currently contain zero embedded ads, and traditional SERP ad slots remain intact above and below. But the technical groundwork for future monetization is already visible in the code.
Ben MooreHow Gemini works: an inside look at AI agent architecture
We analyzed 1k+ traffic flows from Gemini's web interface. Understanding these mechanisms helps you optimize your content for AI visibility because Gemini treats structured data, entity relationships, and third-party validation as core signals when deciding what to cite.
Ben MooreHow Gemini ads work today (and what they might look like when activated)
Every time you open Google Gemini, five advertising SDKs load in the background and request ads from Google's servers. This matters for your AI visibility strategy because when Gemini ads turn on, the dynamics of AI-driven discovery will shift.
Ben MooreHow ChatGPT shopping works and where ads might fit in
ChatGPT's shopping feature pulls product data from Google Shopping but displays zero advertising today. We captured and analyzed over 1.1 million product tracking parameters from shopping sessions to confirm this. Products appear based on relevance to your query, not paid placement.
Ben MooreWhy AI Visibility Trackers Are Not Measuring What You Think They Are
The majority of the AI visibility tracking industry is built on a fundamental measurement error. They're using incognito mode to test platforms where real users are logged in with completely different capabilities.
Ben MooreThe Scientific Method for AEO: How to Model, Test, & Win AI Search For Your Brand
Combining statistical methods some of which are based on research from Anthropic, have given us the statistical framework to bring Kyle Roof-style scientific testing to the AI age. At Discovered Labs, we transform AEO from educated guesswork into predictable, measurable wins.
Ben MooreMake AI recommend you when buyers ask.
Discover how AI search talks about your brand today, and what to do about it.